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Check out my answer to a similar question: https://clarity.fm/questions/1212/trade-show-experts-what-are-some-good-practices-in-pulling-in-some-people-to I am a business owner and have extensive personal experience at tradeshows. Let's set up a call if you'd like to discuss specifics that might ...

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Look into pitchmen. Joel Bauer started as a pitchman, in which he used his magic act to get attention for his client's booth. He understands that the unexpected and entertainment are big factors of attention. Giveaways...hey, it's possible to give away a lot of things and not get anything in ret...

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Trade shows are excellent for: 1. Exposure - getting your name out there to the industry. If you are looking to get established (i.e. you are just starting out) attending let's others "discover" you. If you are established it let's others know you are still in the game. 2. Recon - you get a ch...

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GREAT QUESTION! I loved doing trade shows and with our strategies we would get 10% of all the people who attended to sign up at our stand which is unprecedented. We did this WITHOUT any need to give leaflets to people who would just walk past and forget all about you. I have taught this strat...

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Treat the event like a lean startup landing page. Get people to sign up for a "waiting list" to use your service. Have one or two easily accessible ipads on the side of your booth nearest the walkway, so that people can easily sign up. The ipads should have a nice landing page on it that shows s...

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Interesting, but very loaded, question. It depends on the industry segments, location of your business and the reach you want to have, as well as your budget. I have organized trade shows all over the world and in over 65 industries. So look at industry, location, country/city, attendee profile...

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