I'm reading a book called, "Disciplined Entrepreneurship: 24 Steps to a Successful Startup" written by Bill Aulet. The 24 steps are broken down into six categories: 1: Who is your customer? 2: What can you do for your customer? 3: How does your customer acquire your product? 4: How do you make ...
There's 2 types of customers for this segment that have a decent budget. 1) Funded tech startups (i.e. Anyone that recently closed a round on www.angel.co) 2) Digital agencies (or their clients) who want to build a mobile app for marketing or convenience purposes. So for #1, you can target a...
I do similar work. I don't always find that inbound startups and founders know as much about how to really do an "MVP" as their using the language of Lean Startup would suggest. There are certain pockets in major startup markets that do understand the language, but in those cases you're more like...
I'll divide your question into 2 questions, because I am not sure which one you're really asking :-) 1. Should I hire him despite the costs involved? You seem to already agree to this, based on what you wrote ("I am willing to set aside...assuming I see some ROI..."). 2. How to I justify his hig...
Most customer service jobs are going overseas, but this is a great website with only remote jobs that might be useful: https://www.remoterocketship.com/?page=1&sort=DateAdded It's a relatively new site, but they're doing a great job.
It can be hit or miss. I have found at times that it's more management than it's worth. Most of the time I have instead taken the same budget and hired a part time virtual assistant for the same tasks and gotten better results. Now, there's certainly something to be said for building your commun...
Well, the most basic answer is that you could look for certifications. However, that only takes you so far. Any PPC professional worth his/her salt also has experience with PPC management software (Kenshoo, Marin, Acquisio), etc. Ask what experience they have and what they like dislike. I hav...
Generally, if you're not adding obvious value with: -better processes. -better accountability -better results... Well, then you DESERVE to have your clients poached by a highly committed, high-value provider. So, it's not "just selling" it's delivering the full package. Value. Results. Care. ...
Suggestions in chronological order: 1) First, email them asking for the right person to talk to. If no one responds to your email within 2 days, continue to next step. 2) Do a little LinkedIn research and find names of people you think might be the right people. 3) Call the company and ask the...
I'd recommend talking to a business consultant or coach, preferably someone with experience in your industry. As someone outside your industry, I would recommend that you think more about how you can consolidate into fewer brands. Managing five brands means splitting your resources, time and mone...