The issue is not the cost of the platform (less than $ 100k) - the issue will be getting freelancers and clients - Upwork was loosing money until last year or so.

Building a freelance marketplace like Upwork from scratch can cost between $20,000 to $100,000 or more, depending on the features and development team. It may take around 4 to 8 months for full development. A faster and more affordable option is using an Upwork clone script. These ready-made solutions typically range from $499 to $3,000 and can be customized to fit your needs. With a clone script, you can launch your platform in just 1 to 4 weeks. It’s a smart choice for startups looking to save time and money while entering the freelance marketplace industry quickly and efficiently. Example: https://www.bestfreelancerscript.com/upwork-clone-script

The real challenge isn’t the cost or timeframe—it’s creating a platform that stands out. While a clone script can be cost-effective and quick (roughly $5,000–$15,000 in 2–3 months), it’s often limited. Custom development, though pricier ($50,000+ over 6–12 months), offers more flexibility for unique features like niche targeting, transparent payment systems, or enhanced user experiences.

Your key focus should be on attracting clients, as freelancers will follow opportunities. Offering a strong value proposition, like targeting underserved industries or providing tools that existing platforms lack will set you apart. Additionally, trust-building features like verified profiles and escrow systems are essential for long-term success.

I’d love to discuss strategies tailored to your vision, whether it’s deciding on the tech stack, marketing, or designing for scalability. Let’s book a call to go into the specifics!