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These are good questions to start with. I'd recommend rephrasing the first question to "How likely would you be to use this app?" (subtle but important difference - it can be "helpful" but they may not use it). And rephrasing the second to "How much would you be willing to pay for this app?" (aga...

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This company is local to me and I have heard a lot of good things from them in the startup communities here. http://tealium.com/

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I would storngly suggest you to consider a 4th optinion which is much cheaper and with a higher chance of giving you return. I've personally used this strategy to start my consulting business from 0 to 12 clients in the first 3 months. Here's exactly what you can do. How You Can Generate 5 to ...

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Greater risk = greater equity. How likely is this to fail or just break even? If you aren't receiving salary yet are among 4-6 non-founders with equivalent sweat investment, all of whom are lower on the totem pole than the two founders, figure out: 1) Taking into account all likely outcomes, w...

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Dirt simple approach, I've used with several of my Travel Agent clients. 1) Determine your most lucrative destination (highest commissions for you). Say... Germany... 2) Determine starting point of most people visiting your destination. Say... Auckland New Zealand... 3) Run a Facebook Ad cam...

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Getting customer to prepay is difficult if a) you don't give them a reason, b) you ask the wrong type of customer. ** Assuming you're doing this for customer development, not just to build revenues *** Giving them a reason: I usually say "we have an early adopter program, and we're only signing...

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I've been using perfectaudience.com and found great success. It's very easy to use and the results have consistently been above average. It's Facebook specific but where are most people spending their time? Facebook.

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It really comes down to 2 major buckets. 1) CONTENT / INBOUND MARKETING Some people consider this option free, but it's not. Time is money, and it requires an major investment to do it right. The options are: - Company blog - Guest post on other blogs - Engage on social media (Facebook, Twit...

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Video marketing - make a video talking about a typical problem your niche faces and post it on youtube. Choose the key words carefully. Make sure your phone # is in the video title. Forum marketing - find forums which your target market is gathering on. Answer their questions. Develop a reputati...

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