Questions

Results for: Software Sales

My company does a lot of consulting with offshore firms who are looking for a way to generate new business, so I hear this question a lot. My first reaction is that you need to totally reverse your mindset when you talk about your own company. You mentioned that you have: a great software dev...

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There are a number of email marketing software options available now - what does your software do, specifically, that is not fulfilled in the market? Unfortunately, at first glance, I would estimate that technology has probably been made widely available at a low price point since you purchased ...

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It sounds like you're off to a good start with your lead generation. While it is important to keep lead volume strong, it's even more important to have a way to follow up with these leads and continue pushing them through your sales funnel until you can convert them into revenue. Without that fol...

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This isn't what I normally do for clients ... at all. But I write Excel formulas and custom-code databases every day and have a solid background in statistics. Sounds like what you're asking could be done in an hour using Excel ... and in such a way that you'd be able to enter future data in th...

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It's really simple arithmetic. If you pay your sellers to close deals and they make, say $200k, why would you want them to spend time doing what you can hire someone for $60k to do? I've used the outside "appointment setter" companies. They usually charge roughly $700 per appointment. So, do ...

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For software development business LinkedIn ads, content marketing and Google Adwords don't work well. The best and most cost effective method is email outreach. Try to find the contacts of key decision makers in Bay Area from your target companies. You want to present yourselves as custom mobil...

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This is always a question of who wants whom more. I've seen deals where the percentage was in single digits. The thing is, I've seen both deals where a LICENSEE ended up with a single digit percentage and deals where a LICENSOR ended up with a single digit percentage. It all comes down to your a...

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This is a poor way of trying to sell SaaS products and other software. Unfortunately, it's also the ONLY way most people in the field know how to do it. I've written several times about the reasons demos fail to sell. Here are the links: http://www.salestactics.org/why-demos-fail-to-sell/ htt...

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This is nit-picky, but I think reframing your question will help you get the result you need. Having a mentor and figuring out how you will pay them feels like a contradiction since I've never had a mentor that ever asked to be paid for any advice they gave me. Finding a mentor is a very organic ...

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Was this covered in the letter of intent? If this is the first draft, it should be able to be negotiated, but realize that the valuation should change, based on a reduction of assets included in the sale. Be prepared to extend the negotiation period by possibly quite a bit of time, or a rejecti...

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