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Results for: Social Media Marketing Strategy

I work extensively in the healthcare market. In particular I have quite a bit of experience marketing to MDs and other healthcare providers. And in my experience - that audience is not likely to be reached via social media. Medical professionals (particularly MDs) are mainly offline. Online bus...

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I've loved Reddit.com from a viral / incoming traffic point of view, but you've got to be a broad contributor, ensuring that you post non-business content and interact on other's contributions. If you only self-promote, you'll quickly get banned from the "sub-reedits" you really want to post to. ...

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Hi! Happy to answer this question. Initially, I'd ask "what are you tracking at present?" And "what are your goals?" Software wise, I love to use a few tools for Twitter. Hootsuite to schedule relevant content (and not all tweets should be scheduled--happy to touch on this more), Tweetreach to ...

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The most important thing to understand is your audience, or rather your target customer. In the beginning, it can be a bit overwhelming to all of a sudden tackle half a dozen social media platforms and do them all well. Focus on just one or two platforms where you know your ideal customers ar...

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If you're looking for agencies who have it down I'd recommend Ogilvy Social W+K Social and RGA. But it really depends on how you want to position your agency, you'll see they all take pretty different approaches. https://twitter.com/SocialOgilvy https://twitter.com/WiedenKennedy https://twitter...

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It would certainly be viable, particularly if you create events that appeal to particular groups of people. Be sure to appeal to both sides of each group: providers (businesses) and customers. For example, get a local restaurant to sponsor and provide samples of their food and do a presentation...

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My agency, along with fellow agencies are using Periscope as a part of an integrated marketing approach. There are many creative uses of Periscope that will drive traffic + conversions, it is all about finding the right solution that will provide the most value for you leads. Some of the ways P...

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I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is philpallen.com but I shorten all links to philp.al/link so it's more professional. I feel like many...

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I've helped several businesses do this. 1) Differentiate yourself - make your portal highly compelling for small-to-medium businesses. 2) Give it for free to businesses that are recognizable and will allow you to feature a testimonial from them. This will build credibility. I like to go after...

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It can be hit or miss. I have found at times that it's more management than it's worth. Most of the time I have instead taken the same budget and hired a part time virtual assistant for the same tasks and gotten better results. Now, there's certainly something to be said for building your commun...

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