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Results for: Relationship Marketing

In our new book, Entrepreneur's Guide to The Lean Brand, Jeremiah Gardner and I tackle how relationships build passionate customers. In our view, products should fulfill a utility promise -- this functionality solves a that specific problem. But fulfilling the promise can only create 'satisfactio...

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You need to make referrals a condition of doing business with you and do it upfront. Also, automate the referral ask. More details on "how to" below. To do this: During your first interactions with a client (NOT after you have delivered or closed the sale, that's a rookie mistake), you can tell ...

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This really depends on the industry you are in. Is it not possible for you to do both? Building your personal brand and also establishing your website at the same time? The best example I can think of here is how Gary Vaynerchuk started Wine Library TV, but leveraged his own personality which ...

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Hello, great question here. First of all you should understand that there is no 1 way and depending on who your audience is and what you sell the answer will definitely vary. A short answer however would be - engagement. Forget about likes and follows and shares are engagement, if you want to ...

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