Make a Tinder profile and put your contact info in there. Even though the people there aren't currently in a relationship, a decent amount could probably make use of relationship advice. Do the first consultation free to learn about what their problems are (you could post a pro-bono Clarity lin...
In our new book, Entrepreneur's Guide to The Lean Brand, Jeremiah Gardner and I tackle how relationships build passionate customers. In our view, products should fulfill a utility promise -- this functionality solves a that specific problem. But fulfilling the promise can only create 'satisfactio...
Your lead magnet should come directly from your offering. Your full offering should contain a lot of “wins” for your customers throughout the lifetime of your relationship with them. Your lead magnet should be 1 of those wins. This demonstrates that the full offering is worth it because your cust...
You need to make referrals a condition of doing business with you and do it upfront. Also, automate the referral ask. More details on "how to" below. To do this: During your first interactions with a client (NOT after you have delivered or closed the sale, that's a rookie mistake), you can tell ...
My very first job out of college (a loooooooong time ago). Was working in a boutique marketing and public relations firm. They hired me to do just that, get new clients and develop the business so that we were the agency of record or on "retainers". It's funny how many firms don't want an in h...
This really depends on the industry you are in. Is it not possible for you to do both? Building your personal brand and also establishing your website at the same time? The best example I can think of here is how Gary Vaynerchuk started Wine Library TV, but leveraged his own personality which ...
Hello, great question here. First of all you should understand that there is no 1 way and depending on who your audience is and what you sell the answer will definitely vary. A short answer however would be - engagement. Forget about likes and follows and shares are engagement, if you want to ...