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Results for: PPC

I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...

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Assuming this is a search campaign, you should be able to see if any new competitors are regularly showing for your keywords. I would also investigate if CPCs have changed (or just conversion rate), how your impression share has changed, and how your average position has changed. If their campa...

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The easiest thing to ask identify an expert is what campaigns have they ran and what are some specific successes they've found....if they can answer this with exact keyword mentions...then they know their stuff.

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Technically you can bid on competitors. Take for example Autotrader who bids for keywords such as Honda, Ford, etc. But the best advice is actually here http://searchengineland.com/the-complete-guide-to-bidding-on-competitor-brand-names-trademarked-terms-118576

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#1 Go to LinkedIn. Find a bunch of group owners / managers for LinkedIn groups that are large and relevant. Talk to them. #2 Next identify important bloggers. Websites with high Alexa rankings, perhaps, and which cover entrepreneurship. Ask them about dropping a mention with a link. Also as...

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I know you've already decided to use a bid management platform. However, I'd like to share with you my experiences. As an SEM agency managing $30 million+/year, we've invested tens of thousands of dollars into streamlining our work effort with a bid management platform. We've specifically used M...

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Depending upon what aspect of AdWords you want to automate, you can look at various tools. As Megumi suggested, Marin is a good option for bid management. You can have a look at Optmyzr (optmyzr.com) to automate account management activities. Cyfe is another option to automate reporting and build...

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1. Get your funnel(s) down pat and automated. If all you're doing is sending a broadcast email to your list every few days, you're missing out. 2. Pay for targeted traffic. The List is the #1 factor in sales conversion: you can have mediocre copy, but if your list is spot on, you'll make sales. ...

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Authorize is my choice. Don't use them directly-- set up your own UI. Though, from a "millionaire" point of view you shouldn't be accepting CC for medium/large marketing jobs to begin with. Any firm with authority should be able to have a "check, money order, or transfer" policy. There are too m...

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