Quite a broad question. Agencies and publicists that are experienced have learnt many things over the years, which will all play part of best practice. As a staring point, would suggest you think about the following: - Ensure your pitch is concise and to the point. Lead with what is most newswor...
Hello, Congrats on launching your venture. First things first, what is your website about, and why should those different bloggers and journalists care? If you can answer this question (your elevator pitch), then you'll be off to a good start. Secondly, you'll need to determine to whom you ...
I do what's called a simple "reverse journalist lookup". Step 1: Identify your "sister company". This is what I call a company that is very similar to you but not a direct competitor. Make sure you are different from your sister company. For example You may offer an on-demand snowplowing service...
Why not try Freelancer.com or Elance, one of those type of sites. Surely you can find someone skilled, with past experince easily viewable, looking for something a little more "ongoing". Best of luck with it!