I've been working with information products and online masterclasses for close to a decade now. You basically have a few options: 1. Host it yourself. 2. Host it on YouTube. 3. Host it on a MOOC, Udemy or something similar. The big differences between the 3 are pricing, control and setup. Pric...
> sales (converting visitors into buyers) > marketing (getting noticed, bringing interested people to the point of having a buying conversation with you; includes everything from email campaigns to events) > display design (merchandising, eg. water bottles) > training/coaching (how you run a clas...
Hi there, Congratulations on your scholarship! I am both a startup adviser and college professor. My advice is based on my experience in the US, so please bear that in mind. Typically a personal statement is a combination of resume, aspirations and suitability. In that the school wishes to see...
Start of by using a site like udemy (https://www.udemy.com), they are a platform for creating online courses and handle payments for you. They may have some users who are in your sector. It sounds like finding 'customers' is your main issue. There is no panacea here, the approach you've take...
I work at Long Island University in NY. You should start by reaching out to local universities and requesting their criteria for providing credit for continuing education courses. The incentive for most colleges is to offer the course on their campus, collect tuition for each class, and gain camp...
Hi Awan I founded and managed (for 5 years) a legal and business entrepreneurship program at a leading university. I also created a unique course on entrepreneurship (how to set up a startup from zero). I less focus on internet marketing, but cover all th rest. Let me know if you want to talk. ...
Everything you do (in life and as an entrepreneur) should start with an underlying passion. If you aren't pursuing the things you're most passionate about, you're doing it wrong (or just for the wrong reasons). IMHO. So in that regard, I'd highly recommend reading Simon Sinek's "Start With Why"....
Funding a business through another business has legal implications. You need to take care of few things here 1. Ensure the micro school is listed as a subsidiary 2. The funding business is the corporate parent and conglomerate which has rights to distribute funds between its subsidiaries. If n...
Recent Udemy changes... well over last 18 months now, have rendered Udemy less than the best for marketing. If you layout your entire monetization strategy, likely there are far more lucrative + useful ways of marketing than Udemy. Be sure to mention if you're using your using your course as a ...
If you're bootstrapping, pay yourself less and re-invest in the company. If you've raised money, then pay yourself average salary as you aren't subsidizing and getting more stock (for the $$) as an investor would - so once you raised, then it's a shared risk - don't make the financial subsidy a ...