Questions

Results for: Elevator Pitch

It's best to define your initial MVP's persona as narrowly as possible, and learn from your tests (initially small scale) to make it work well for them, and only then expand to other verticals if necessary. It sounds like you think it will work best for sales teams, so start there, get some dat...

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Focus on your audience, not on yourself. Focus on the one thing -- not three things, and certainly not fifteen -- that makes your company distinctive from your competition. Think about your brand personality: cute and perky? bold and strong? serious and thoughtful? Now look for vocabulary and c...

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