Knowing your target market is a core part of your business plan and go to market strategy. Survey potential customers, find the pain points, offer them a solution which solves it and if they can't live without it you've got a winner. There may be some information online but this is a pretty imp...
Hello: That first toehold in the market can be the toughest to get. Especially when you’re working two sides of the street. Validating your idea is essential, but that means you’re in a listening phase more than a selling phase. Don’t simply write a blind email or two and wait for a response. You...
You might be able to share this and teach courses on Udemy! This is what I do and it works really well! A year ago I was at the brink of losing my startup and now I have transitioned to teaching 18 courses on Udemy full time. You are welcome to chat with me for a few minutes to see where your bi...
Ping me and I may be able to assist you! I was a former high school math teacher and now current edtech entrepreneur.
You always want to mitigate risk, for you and for investors, or partners. One of the easiest ways is creating fake landing pages of your product idea. You then run ads, fb or Google, and see if people 'convert'. Convert can be giving their email, clicking a button like buy now, faking all the way...
I recommend developing a short survey with an incentive for completion, optional contact info questions at the end + interest in participating in an online focus group in the future. Then requesting the opportunity to post on private group boards dedicated to either LearnDash users *OR* PK-12 tea...
First, congratulations on your recent funding/recruitment successes! This is an excellent question, and a transaction I have been directly or indirectly involved with numerous times before. Each circumstance can be unique, the two most important considerations to look at as a starting point wou...
Almost every angel investor is going to want to meet you in-person to make a decision, so it depends on the amount of capital and time you are willing to spend in meeting investors outside of NYC. I would personally go to any length to meet an investor who has expressed interest in meeting wit...
Starting to map the different DMU's at the different collage's you want to sell your goods to is probably a good starting point. I would try and use LinkedIn for that. You'll probably looking for a chief executive role. Depending on what you are actually selling you could try to be at network eve...
With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said. You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit. Create and tell a story t...