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Results for: Direct Mail

In general the highest converting direct messaging campaigns I have seen have very direct and simple messages. If you can achieve that with your target audience then you will see a good conversation rate. If you have the right message and already have the contacts, then go for it!

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1. Make sure you have a great list. By "great" I mean targeted to the specific demographic and psychographic profile of your market. 2. Make sure you have a great message and offer. 3. If you aren't a skilled copywriter - hire one. Consider your cost of client acquisition (and if you haven't calc...

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Not sure there is a definitive, one-size-fits-all answer, but I can give you my experience. I've had much better success with multiple touch points than the single blast. I would specifically target folks who opened, but didn't click the first email, and send them a second email with a modified...

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It sounds like you are on the right track. In today's world, people consume so much content every day that it makes very difficult for businesses to break through that clutter and get their attention. The big takeaway I think you should continue to focus on is making your message more relatable....

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