Questions

Results for: Direct Mail

In general the highest converting direct messaging campaigns I have seen have very direct and simple messages. If you can achieve that with your target audience then you will see a good conversation rate. If you have the right message and already have the contacts, then go for it!

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1. Make sure you have a great list. By "great" I mean targeted to the specific demographic and psychographic profile of your market. 2. Make sure you have a great message and offer. 3. If you aren't a skilled copywriter - hire one. Consider your cost of client acquisition (and if you haven't calc...

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Not sure there is a definitive, one-size-fits-all answer, but I can give you my experience. I've had much better success with multiple touch points than the single blast. I would specifically target folks who opened, but didn't click the first email, and send them a second email with a modified...

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These are tough questions. It may be possible to hire third party marketing companies that would be able to do some testing for you to give you the metrics, but most likely the best option would be to do the testing in house. I think that you would need to set up a few of these alternative sampli...

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There's obviously no way to ensure a sale through, but to increase the chance of sale through as much as possible would involve using a combination of several known marketing/psychological techniques. Some of these would require for you to have some control over the text of the mail sent. However...

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First, make sure you know who your product and or service is for(customer persona). Next, segment the data according to your prospect information. After, Create exciting AD's to capture their attention (you can do a small ad test and split test the ad to make sure it's useful.) Have the add ...

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Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for ...

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It very much depends on what your core objectives are as to whether using an online newswire is effective and also what niche your business operates within. The success of using the likes of PRWeb may differ on a case by case basis. Some tips to determine the success of a Press Release: - Revie...

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