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I worked from a home office for 8 years before getting an office and hiring w2 employees. I wish I had focused more on systems earlier because I would have more quickly realized that I do not need a centralized office with employees that work in the same building. Though 75% of us work under the ...

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Require payment up front, either in full or as a deposit. During your onboarding process, make it clear that your policy is to pause future work if the client becomes past-due. And then follow that policy if it becomes a problem—be polite but firm. Concerned you don't have the reputation or trac...

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Hey Slava! I actually have a ton of experience with this. For the last year myself and my partners have built out Rocketlaunch (www.rocketlaunch.co) to a growth agency focused on marketing and sales for Startups. We work on core items internally and outsource when possible. My caveat on outsou...

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With an upfront of $10-15k you are in the 'sales range'. Companies won't part with that money without a few conference calls and whether it's you or a team someone needs to hold their hand to get that sale. CAC is a lot easier to gauge on consumer products because they can be sold on an advertis...

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I've worked in digital marketing since 1997, led business operations at two digital marketing agencies, and advise digital agency owners on improving the business side of their agencies. Agencies tend to use some version of the standard consulting phases: Discovery, Analysis, Recommendations, an...

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Answer with the truth. And perhaps follow their question up with a question such as "Why do you ask?" This serves 2 key purposes: 1. It helps you get to the root of what they are looking for / need / want. And regardless of whether you get that particular client's business or not - you gain v...

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Hi, as a former client services director for a dutch software agency I think I can help you with this. 1. Always stay in the lead if it comes to communication. Make sure you know what the customer wants and make sure your agency is the middle man that gives the orders to the developers. This is ...

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This is one of the core reasons agencies are a service-centric model vs product-centric: quick to monetize and a function of human labor/ effort to scale (unlike products that are usually slower to monetize, require high initial investment but scale really well). So the answer is either you need...

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There are a number of blog writing / content creation & management resources: Zery's, ion, Ceros, Kapost, for example. However, your best bet is to handle this process in-house on behalf of your clients. Use LinkedIn to connect with freelance writers. Your best results will come when you can par...

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Yes, a consistent sales process is vital so that you know where you are. You also want to know why you lost some orders and won others--I was over a decade into my career before I realized I had no idea why. And that's what lead to the change. You need to understand your numbers. You need to kn...

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