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Because the startup costs to get a lot of their customers actually set up on their platform are too high, so free trials for say, 14 days, are out of the question. For example, take a look at http://www.curalate.com/ which uses some really amazing technology to track a customer's brand imagery ...

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After having many live demos go awry, I attempt to avoid live demos as much as possible. That being said, a few thoughts, in no particular order. I prefer to rely on screenshots and animation which can typically illustrate my product as well, if not better than an actual demo. Screenshots an...

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Here are some tips: 1) Start with a short 1 sentence intro. 2) Get right to the point quickly in a clear and easy to understand way. Eliminate all long winded and/or confusing language. 3) Most people will be very wary of clicking links in a cold-call email. Partially because it would take tim...

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I have been involved in building and implementing systems - both SaaS based products, custom services. I have seen that it pays to smoothen the process of on-boarding by offering controlled and curated access to potential customers. Seed the environment with contextual data and help the visitors ...

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I don't think anyone would fault you for asking for more info that could help make you a better candidate. The sales team will definitely get you up and running the fastest. If you think something in your current situation would make you think otherwise, we can hop on a call just to make sure i...

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It's tough working with freelancers, but as you mentioned, it's sometimes necessary at early stages due to a lack of funds. You can either 1) Learn to code yourself 2) Find a software engineer co-founder 3) Learn a better system for working with freelancers So I'd recommend the 3rd option, and...

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It seems you're asking two different questions: 1. What is the importance of demographics? 2. What are the pain points in building facial recognition into a retail transaction? To answer the first, demographics inform what products are being sold, who gets what promotion, what to start and st...

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This is a poor way of trying to sell SaaS products and other software. Unfortunately, it's also the ONLY way most people in the field know how to do it. I've written several times about the reasons demos fail to sell. Here are the links: http://www.salestactics.org/why-demos-fail-to-sell/ htt...

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great questions - we see this situation with our clients pretty frequently at my firm. based on my own years of SaaS/tech sales, marketing and project management experience, I would say the path most likely to get adoption is actually discovered before the demo is delivered, rather than after. ...

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Few suggestions: - When you say your customers like your product, how do you know that. - I would recommend asking customers specific questions that correspond to the strengths and features of your product, e.g. 'Are you concerned with your on-premise costs of HW maintenance ?' while you're addr...

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