Questions

Results for: Customer Discovery

I have built several multi-million dollar businesses using (2) very simple questions: "What makes you say that...." and "Tell me more...." No matter what someone says to you, you just keep asking one (or both) of the questions. If you do it 4 or 5 times in a row you'll learn everything you ever...

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Hi, I have done this numerous times at both concept/pre-product stage but also once a product is built and trying to figure out "the problem it solves" (this generally happens after someone has tried to take it to market and no one is buying). Do you understand how your future users "solve" th...

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I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture​ leads. I would also try Google AdWords, but I can see that being costly. Facebook intere...

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I'll first answer this from a product and development perspective: This answer is written assuming you have done everything right to launch a product that has already established product/market fit. First, you want to fix the "leaky buckets." Brett Martin wrote a post-mortem of his startup and w...

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A good question. The fact that you don't have revenue yet may be result of a number of factors. Without knowing more specific information about your product, key customer segments, your team, and other key data, it's not possible to give you a definite continue/or shut down recommendation. ...

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There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...

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Speak at Co-Work offices + Tech Meetups + Tech Conferences. Give 100 talks (easier than you think) + monitor your App usages every 10 talks. If people flock to your App, then just keep giving talks. If they don't, then either your App requires retooling or your messaging/explanation requires r...

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