Questions

Results for: Customer Acquisition

To answer this, you need to have a working model for your customer LTV (Life Time Value). Most startups can't accurately estimate their LTV, so if you don't have good enough data, then building your CAC based on assumed LTV numbers can be fatal. In this case, it's better to evaluate your CAC ...

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Here's the breakout I would use: Acquisition: Any work or activity focused on acquiring visitors to the site should be equated as an expense towards CAC. This includes work done by your marketing person + product development focused on your funnel and conversion points. $40,000/year broken into...

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Starting with a question "What is it that the companies look for when they decide to sponsor an event?" I am quite sure the answers would be "Age of attendees, number of people attending (so they can figure out cost of reach (sponsorship amount / number of attendees), type of the event, general ...

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Find out what your target market values and wants before you set up any kind of lead capture page or differentiation content. Anything else is complete guesswork and virtually guaranteed to be completely off target. Get some information interviews with members of your target market. Do this by ...

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I'm the CTO of https://3dagogo.com a marketplace of proven to print 3D designs. We look at the two sides differently. There's not a single customer. In our case you have designers and purchasers ( sometimes the same person can be both ). Cost and methods for acquiring designers are very differe...

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* What is the customer RoI? * How much do they save/earn per unit of use of your product/tool/service? * How many users do you have right now? * Are the free users likely to upgrade? * Are they needed to provide a different value (community, content, network, ...) to the paid users? * Are the f...

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B2B or B2C, at the end of the day.... you're dealing with "P2P" People to People. If your message is relevant within the context, you will get a high rate of response. Based on our experience, we start by doing research into the demo and where they live. And create highly targeted video camp...

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I would storngly suggest you to consider a 4th optinion which is much cheaper and with a higher chance of giving you return. I've personally used this strategy to start my consulting business from 0 to 12 clients in the first 3 months. Here's exactly what you can do. How You Can Generate 5 to ...

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I'm not clear on the question - so this answer may not fit. If the goal is to get 100% registration of those that purchase, then keep your current strategy and add registration at "purchase" time as well. If the person went through the second case (no registration) then use the action of purcha...

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With an upfront of $10-15k you are in the 'sales range'. Companies won't part with that money without a few conference calls and whether it's you or a team someone needs to hold their hand to get that sale. CAC is a lot easier to gauge on consumer products because they can be sold on an advertis...

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