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Results for: Corporate Branding

This is indeed a tricky challenge, and you've articulated it well. However, without knowing the missing element ("brand name" / "mother name"), it's hard for me to give you specific guidance. Does the brand name itself suggest health and wellness (as, for example, "Hygieia Wellness" might), or ...

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The downside is if you ever decide to sell the company, it's something out of your hands with your name on it. Jimmy Choo doesn't own his own brand anymore, neither does John McAfee of McAfee Antivirus. Simple conclusion - don't brand it to your name if you ever intend to sell the company.

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Many people in consumerist countries buy on emotion. It isn't the same at the lower end of the market, so brands lose out massively in that space, but they aren't really too worried about it given the disposable income available elsewhere. Branding involves understanding how your 'badge' make...

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The challnege here is that not too many people really understand branding, similar to the way people understand marketing. It does not have a consistent meaning. You will have to educate your csuite or key personnel on the value of developing their brand. Use examples of other companies in your ...

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I believe past history is a great predictor of future work, so I would ask 1) Have you worked with anyone in our industry or similar project? 2) Ask for their complete portfolio 3) Ask them how many full time vs. contractors 4) Ask them who on the team (or individual) did the work you like and if...

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By ON DEMAND, I am going to assume you mean within a few hours. In which case, in my experience the only two things that really stand out: 1. Financial forecast reports 2. Cost estimates

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Hello, I have worked on a number of rebranding projects for large companies, and can tell you color is very important. Color gives the subconscious context to what your brand is about. For instance, most Eco brands tend to use Green as a base. This is also why McDonald's spent millions recently...

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Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game o...

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The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impac...

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The main advantage of having the company and the product/service sharing the same name is that it is much more cost effective to build the brand in the early stages. You also need to consider what relationship any future products are going to have with your first (if any) - do they complement, co...

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