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Results for: Copywriting

Kudos to you for seeing the value in great copy. I love that you mentioned 37signals, which is an organization that's made copywriting part of almost everyone's jobs (or so they've shared on their blog). MailChimp and Zendesk are two others that people often point to re: great copy that builds a ...

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Great question! My name is Humberto Valle, I'm the CEO and Competitive Strategist for Unthink Digital Marketing. Your question has very simple answer: Copy writing is the artistic use of words within advertising and or landing pages for example. Figuring out a simple and clever way to make yo...

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This sort of depends on how established or large your company is, and what you want as your messaging. A good copywriter can certainly help you find *a* "why", though it might not be *the* "why" you actually began with. For example, if a web hosting company got started because two college roommat...

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I wouldn't get into the game of charging per word/hour. You don't want to commoditize yourself. I suggest looking into value-based fees. Here's a good place to start. http://www.freshbooks.com/blog/2013/06/12/breakingthetimebarrier/

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Sounds like you know most of the important pieces but lack the confidence to jump back into the fray. For more than a few years I have been in love with the Lean Startup approach and the MVP. There will always be pros and cons to any approach, but this methodology still packs a lot of horsepower....

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Focus on having one place for your editorial schedule. We use teamwork.com for our project planning - but other solutions include Trello and Basecamp. Set in place working processes that force users back to the project management app for all their work. E.G. we use Teamwork as the agenda for o...

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The worst motivation for starting a business is the need for income. A business has to be built over time based on meeting a market need. Of course a business must make money to be successful, but this can take a bit of time. So, the real need is to use the online world to make money. Based on y...

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I help companies with their digital strategies and have been a startup mentor. Follow the sequence, WHY- HOW -WHO. First discuss the problem and how it is becoming an issue. Also discuss some of the failed solutions which people have been using. Say that you will be sending a possible solution. ...

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This is simple: In theory: You improve your targeting and only drive those who are actively looking for piano sheets. This website looks pretty good, I thought there for a second you had built it shopify, but if you did kudos! You're a BA. The traffic that this website might be getting might ...

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Great question, I hope I can be of help to you. My name is Humberto Valle, I have been working under my Agency, www.Unthink.me for about 10 years doing inbound marketing and advertising - a huge % of that is on SEO itself. With that said, I have actually worked with an European travel agency on t...

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