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You have two questions. One is how to actually establish a price or pricing plans, the other are tactics most useful after pricing has been established. I think Laura provides some great tactics around pricing but as I read her answer, I think it addresses the tactics part less than the pricing...

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Evaluating a prospective investment requires getting to know a company over time. There are four main stages of evaluation: a) The “first read” (which can be an instant reaction to determine whether the deal matches the firm’s strategy), b) The first meeting (in which the team can be evaluate...

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There are merits to both options, but unless your economics dictate one over the other, the choice should be made by your consumers. I would suggest that you use landing pages to test both pricing models and let the relative click-through-rates tell you which is the right way to go. Validate th...

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Teaching. Set up some sort of online, or even better, night course at a local college. Charge for it. By teaching, you set yourself up as an authority on the subject. The more you teach, the more people see you as the person who knows those most on the subject. What you'll get out of it is...

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1. Congrats on building a successful business. 2. It is important to look at your existing business and see what other services you can offer to the existing client base before you try to pivot the business. 3. What services do your customers use other firms for that you could bring in-house w...

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I would focus on the problem you solve more than the "business model" per se. Unless you're talking specifically about how to make money. The problem with most startups is that they don't solve an actual specific problem. It's a mobile app for example that does something, but doesn't really ...

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Wxatthewmaps is an interface that offers thinking automation. So, I believe before you are choosing a business-model you must understand what it is that you want to target. Often people confuse between value-retention and customer-retention. These two are closely related. When you enter the word ...

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So many things are unclear, what product category you are dealing with? You mentioned startups and businesses, this reflects some kind of intangible products and services you are dealing with? You said you have an option to charge the lead generations, this sounds like you have a B2B business mod...

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Before you weigh the pros and cons of different platforms structures it's important to think about who your customers are and how you want the business to grow. I help companies find their most profitable customers and have worked with pre-revenue to high-growth $70M+ companies in the SaaS, con...

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Your business model is the difference between what the buyer is willing to pay, and what the seller is willing to accept. The key is pushing on both sides, getting customers to pay more (or pay more often), and getting sellers to accept higher fees, typically in exchange for moving more inventory...

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