Questions

Hi, I have a personal twitter account that I use to build my profile as I'm a consultant in management, marketing mass communication (including journalism, social media, Public Relations) I started this account since around three years but noticed that it's not growing at a steady pace, the growth is actually slow. I write my personal opinion on matters related to management and mass comms and also offer advice, as well as sharing articles from here and there about the mentioned topics, I try always to make the content original. Recently I started adding random content which sometimes work and someone doesn't The growth in terms of followers and engagement is still slow and I can't figure out what is the issue Any help please?

I'd suggest not only posting your own original content, but lining/RT'ing that of others, esp. influential people whose content you (and your audience by extension) find compelling. It should also underscore your own message and brand positioning.

Having advised numerous companies on how to solve the "cold-start" problem of creating a new social property, one of the best ways to generate content and acquire an audience is to utilize others' content to tell your own story. You'll get a broader reach and find people of like mind if you ally yourself with others who're already doing some of the heavy lifting.

What's more, talking about yourself gets tedious, but when others tell your story, it's a more compelling read -- and it puts them in position to to reinforce your own story and message, which is ultimately what you want. You cannot get links & followers without first giving and sharing them.


Answered 10 years ago

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