Companies spend a lot of money these days creating killer content for Facebook, Twitter, Instagram, and the various other social media platforms out there. Whatever business you are in, reaching your customers, clients and readers relies a huge amount on the ubiquity of social media sites.
But there is no point spending time and resources on fantastic Facebook posts and tremendous tweets if you then do not know how to effectively monitor their impact and influence. Counting how many followers you have only tells part of the story.
Hootsuite aims to provide an all-in-one platform for social media management across multiple sites. As expected, there is an option to search and filter through existing social media, to find brand mentions, insights, and demographic information.
Additionally, with any of Hootsuite's plans you have the option to schedule posts from multiple profiles across multiple social media sites. This allows you to ensure any marketing campaigns are properly timed and targeted when and where you need them to be. This is especially when posts can be tagged to ensure you store them in the right place for use at the right time.
There's also analytics feature so you can track and measure performance against KPIs.
Sprout Social is probably first and foremost known as a one-stop shop for managing and scheduling all your social media accounts through one simple-to-use platform. Very handy indeed for your company's social media administrator when they're trying to juggle Facebook, Twitter, Pinterest and more at once.
But it doubles up as a powerful tool for analysing your data, too. You can sort by various demographic and geographic measures to quantify exactly what content is working for which followers.
Rather like Sprout Social above, Buffer is another all-rounder that lets you post to your platform and then analyse the results. One of its major plus points is just how simple and straightforward it is to use, while also giving you flexibility. The fact it provides analytics in real-time makes instantly judging the impact of your content a doddle.
Hubspot Social Media Software is a suite of social media management tools available under the Marketing Hub. The aim is to save time by prioritizing social connections you place most value on across a range of social media platforms, such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.
There are various management features available, such as for publishing and sharing content, monitoring mentions, and reporting to let know not just levels of engagement but also how these translate into actual business metrics.
Zoho Social offers a simple way to manage your brand on social media, by providing a complete social media management platform.
As well as managing multiple social media channels, there is also a posting calendar feature available so you can see which posts have been scheduled for posting. You can also monitor your target keywords across conversations and allow for team collaboration from a single dashboard.

SEMrush is best known for being an inclusive SEO software platform, but it also incorporates a couple of useful tools for social media management across Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google My Business.
The social media poster allows you to schedule and posts to these different social media platforms. It includes an image editor, UTM-builder and link shortener, for customizing your posts, which you can then publish immediately or according to an automated schedule. There is also the ability to manage ads specifically across Facebook, Instagram, Facebook Messenger, and the Audience Network.
Agorapulse is another dedicated social media management platform, designed specifically to help agencies and businesses post and monitor their posts across several social media websites.
There is a flexible scheduling tool to allow you to queue, reschedule, or bulk upload posts. There is also a social inbox for monitoring replies to your posts, mentions elsewhere, as well as other important messages. Of course, there's also a reporting tool from which you can glean analytics relating to content and engagement data, with the option to download as CSV or PPT files.

The popular Social Report social media management platform is now being rebranded as Traject Social, in order to help connect marketers with a wider platform that includes SEO, reputation management, ecommerce, as well as analytics.
Traject Social offers a white label platform covering all major social media management needs, such as scheduling, smart inbox, monitoring, and reporting. There are also team tools, custom reports, and integrations available.
Sendible offers a collaborative social media management platform for teams, which also adds a range of special tools on top of the common defaults to make it easier to control your social media posting.
As well as common scheduling, queuing, and calendar aspects for posting, Sendible also allows you to preview and customize posts on each individual platform, allowing you to optimize the content to display best on each. This is especially the case with image alignment and optimization.
Additionally, you can visualize posts on a shared calendar, making it easy to see briefly where various client content is. And if you are short of content, Sendible provides suggestions.
SocialPilot offers a social media management platform for small businesses, agencies, and enterprises. As with similar platforms, it offers a single place from which to publish and schedule your social media posts. There is also a social inbox for monitoring replies, comments, and mentions, as well as analytics that offers white label reporting.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath