You should have thought of who will use your services before you started the business. I am hoping you did some form of research because you started out. Notwithstanding just identify the audience that you feel you serve best and them begin to get a better understanding of them and adjust your service according to accommodate their needs. Get feedback from your current client and use that information to expand and also ask them to refer you to others.
Here are some question to ask yourself and the team:
1. How would you describe your ideal customer?
2. Do you have a particular target market?
3. Do you have any passing trade?
4. Do you gain customer feedback regarding your products/services?
5. How do your customers influence your business?
I hope this is useful.
Answered 6 years ago
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