I'm a speaker and coach. I'm planning an event with some other speakers and coaches and we're looking at having a few different offers from each coach on stage. I'm wondering how, as the organizer, I should structure the affiliate deal, or how we can all sell from stage in a way that is complementary and mutually beneficial. I'd love to learn what kind of structures other speakers/coaches have seen in the past.
Hmmm... Is this a free or low-cost conference? I ask because attendees typically don't like paying good money for a conference and then being pitched on one's own services.
If it's low cost and it's made known in advance there will be special offers, etc, then I guess that's okay. I've never seen an affiliate share in that respect. But I have seen coaches speaking either for free or a low fee in exchange for the ability to pitch.
If you're the organizer, an easy + effective structure is for each speaker to create affiliate links for their products which pay you commission.
Then during conference, links paying you commissions are referenced on written materials + in electronic materials like PDFs, transcripts, related blog content.
Another effective technique is to offer a discount when these links are used + say these links will only be good during conference + for a few days after.