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Pamela Hazelton

Conversions, marketing, ecommerce and content.

Bio

- 25+ years experience in website usability, conversions, ecommerce, online marketing and social media marketing.
- Has worked with several brands, including AHAVA, TRX, Retro Planet, Casabella and Carrie D. Mader.
- Contributing Editor to Practical Ecommerce.
- Speaker at small business and ecommerce conferences.
- Has worked with more than 800 online stores and websites. Her company has provided modules and customizations to more than 5,000 ecommerce sites.
- Author of more than a dozen ebooks on ecommerce and conversions, including 7 versions for the Miva Merchant shopping cart. Author of 7 print editions of Official Miva Merchant Guide.

Recent Answers

Business Strategy

How do you compete in a business where the professionals don't give priority to value added product and services that you offer?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

This happens in ALL types of business. The key is to show them WHY what you do is important. They simply may not realize that their priorities are not ideal.

Marketing

What would be the most important things to pay attention to for a one person marketing team?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

Unfortunately, it's impossible for a single person to focus properly on multiple big pictures, and many of the things you list here each belong in their own photo album. I've never met a stellar marketer who is also stellar at SEO. Your best bet is to choose your real niche and then surround yourself with great players who also need people to bounce things off. I bring in other people all the time because - newsflash - you can't be great at everything. Focus on too much and the best you can hope for is mediocrity across the board.

Customer Experience

How can we measure customer experience surrounding the launch of our website?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

Aside from getting visitor feedback, usability testing can help catch a great many issues. When it comes to website usage, many visitors/customers might be able to tell you that something isn't right, but they may not be able to pinpoint what that "something" is. Usability analysts know what to look for and know how to spot pitfalls.

Pinterest

Would a Pinterest posting service for business be a successful side hustle?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

I don't think it's limiting. It will probably be tricky to get your foot in the door, but if you can offer a real value you stand as good a chance as any.

Survey Design

How can you know the habits, likes and dislikes of your customer?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

Listen to them and ask them questions. Read what they say on the web, and ask relevant questions. Surveys can help, but without a budget or means to ask the masses, it is difficult to collect enough data. So, go back to basics. Join various groups and engage in conversations.

Email Marketing

How do you find B2B emails for campaign and lead generation?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

Sorry, but you're asking for the near impossible. As it goes - you want it cheap, fast and done right, but you can only pick TWO. Figure out which of those three you can live without (low cost, quickness or accuracy). Sorry, but in my 25 years experience, I've yet to meet a single company or individual who can deliver all three.

Content Marketing

How to improve inbound marketing in a niche market?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

Are you sure you're explaining your services properly? Unless these are big corporations, many business owners don't truly understand what they need and why. Great visuals with proper and prominent text needs to invite them to HAVE to learn more.

New Business Development

What's the best way to launch a chocolate brand?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

As someone who worked with and watched a locally owned chocolate shop start out and branch out, I can say that the first thing you have to be willing to do is GIVE BACK and GIVE PLENTY. That's how this small, one-person shop, grew tremendously in just two years. It got involved on a local level and got people hooked. Word of mouth - best marketing tactic ever.

eCommerce

Which is the better platform to run an ecommerce site - Wordpress or Shopify?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

Shopify for sure. But, why limit yourself there? There are some other really great systems out there that provide more tools out of the box. Oh, and while I'm sure *some* businesses do well with a Facebook store, it's not so simple to just "build and they will come." Stores are connected to Pages. You might want to get a start locally using Facebook Marketplace.

WordPress

I want to create a magazine type site for coaching services with Wordpress for selling a book and 1 on 1 coaching - where should I go?


Pamela Hazelton

Conversions, marketing, ecommerce and content.

Studio Press has a plethora of great templates, including magazine style.

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MarketingSocial MediaSocial Media MarketingEmail MarketingOnline MarketingContent CreationConversion OptimizationConversion Rate Optimization (CRO)E-commerceB2C marketing