Author of the authoritative branding blog for entrepreneurs BrandOnBelief.com. Branding consultant for distinctive brands The Clutter Diet®, How to Quit Working™, Magellan International School™, and many others. Creator of the Brand On Belief™ rapid branding methodology. Devotee off entrepreneurs with conviction.
Determine how your sit-to-stand desk makes the future of humanity better in a way that is different from your competitors. If it does, that's your brand. If it doesn't, dig deeper.