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At some point, when we've paid the bill of ambition enough times — we start to realize there's a limit to how much we're willing to pay.

Trying to explain what we do to anyone is a challenge — unless it's another Founder. We need to consider our audience and mold our response to "what we do" depending on who we are talking to.

Being a Founder can be all-encompassing. We give everything we have to our startup, so how do we NOT attach our self-worth to its performance?

Founders, let's start with what improves our quality of life and then figure out where money comes in.

There's very little preventing us from designing our startups around our life goals. It starts with us being very clear about what we want to achieve and then taking clear, small steps toward those outcomes.