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I would suggest launching in a foreign app store only (ex: Canada). That will allow you to get more organic users to continue iterating without a big push. I got this idea from Matt Brezina (Founder of Sincerely, previously Xobni) https://clarity.fm/brezina - he's the man when it comes to testi...

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Hi, Jeff Walker is a good guy, but of course he didn't come close to inventing the pre-launch or the launch. Concert goers are very familiar with winning concern tickets by calling into radio stations or winning vip treatment, or back stage passes, lunch with a star, the list goes on. Likewise,...

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You could potentially try to get a good amount of products on your marketplace through your friends and family as a start. Also make sure that you go city by city so that way you can focus on one city and once you are doing great there you have the credibility and the experience to move to a new ...

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Never launch before your value prop is clear. If your product is new and innovative you must pair it with affordability. If you have that even a buggy incomplete value prop will be preordered and otherwise welcomed. If your value prop is unclear you won't be able to efficiently edit and then re ...

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What matters is the _ratio_ of UX to benefit. For example, if the user will benefit immensely from your product (e.g. they will automatically get $1 million once they find their way to a certain part of your website and click a button), then they will be willing do deal with a pretty horrible U...

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