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Phases
Your First 100 Customers
IntroHow to Build an Audience
Phase IWe’re going to go into this section with 0 customers and a lot of uncertainty and finish with a confident grasp of the tried-and-true formula for establishing our first customers.
Newsletters
Phase IIWe’ve all received (and deleted) an email newsletter before. Now let’s look at how to create newsletters that don’t suck and start engaging with our customers in a meaningful way.
Social Media
Phase IIIIt’s a given that our customers are on social media. Let’s make sure we are too, and that we’re starting the right conversations to help us expand our reach.
Paid Acquisition
Phase IVWhat’s the difference between Google Ads and Facebook Ads? How do they work? What’s a reasonable ad spend? Let’s find out together.
What you'll learn
Establish a presence across key social platforms.
Craft a narrative that engages your audience and inspires them to take a specific action.
Expand your audience by following, sharing, commenting, and being super responsive.
Engage with and survey your audience without being overly sales-y.
Learn when (and how) to take advantage of Google Ads vs Facebook Ads.
Track analytics and refine your marketing strategy based on results.