Search


Community

Results for: acquisition

To answer this, you need to have a working model for your customer LTV (Life Time Value). Most startups can't accurately estimate their LTV, so if you don't have good enough data, then building your CAC based on assumed LTV numbers can be fatal. In this case, it's better to evaluate your CAC ...

Continue


As you may know, we acquired Clarity recently and have done numerous acquisitions at Startups.co so we spend a lot of time thinking about this. I've also personally been acquired a few times so I've been on both sides. With that said I think the earlier comment about how much value you can brin...

Continue


At WP Engine, everything in marketing and sales is included in CAC. Salaries, commissions, coupons, direct advert spend (which you're saying you don't yet have), fees, travel and other costs associated with conferences, etc.. My advice is to err on the side of putting too much in CAC, because t...

Continue


Starting with a question "What is it that the companies look for when they decide to sponsor an event?" I am quite sure the answers would be "Age of attendees, number of people attending (so they can figure out cost of reach (sponsorship amount / number of attendees), type of the event, general ...

Continue


Find out what your target market values and wants before you set up any kind of lead capture page or differentiation content. Anything else is complete guesswork and virtually guaranteed to be completely off target. Get some information interviews with members of your target market. Do this by ...

Continue




Copyright © 2019 Startups.com LLC. All rights reserved.