Our Startup Culture of Entitlementby Wil SchroterThere is danger in expecting too much from our Startup when we think we should get additional funding because the business is growing and it will merit us more opportunities. Reality check: things don't work this way.Continue
Startup CEOs Aren't Really CEOsby Wil SchroterThe CEO title bears a lot of responsibility. It’s easy to get the title, in fact, anyone can become one — but do you have the right qualifications and enough experience to be called a CEO?Continue
Startup Financial Assumptionsby Wil SchroterAll startup financial projections are based on a few key assumptions about how we feel the business will perform. In this article, we're going to explain what key assumptions drive our financial forecasts and how to adjust them to create a financial model that works.Continue
Startup Finance: 3 Assumptions That Matterby Wil SchroterAssumptions are the raw materials that make up our financial statements and tell us whether we're headed toward gross profit or total disaster! Here, we'll be taking a beginning inventory of the 3 most important financial assumptions that tend to drive most startup company projections.Continue
Startup Finance: Financial Assumptionsby Wil SchroterStartup financial projections are built around making a series of educated guesses about how things might go. In order to better understand the assumptions that make up our financial statements, let's first understand how little we actually know!Continue
Idea Validation Process: The Elevator Pitchby The Startups TeamIn this section of our Idea Validation Series, we explain how to refine the learnings from the previous sections into a polished Elevator Pitch and continue our startup idea validation.Continue
Live to Fight Another Dayby Wil SchroterIs it important for Founders to identify problems early on? Survival is the strategy in Startups, so finding solutions as soon as possible is the name of the game.Continue
Startup Stock Valuationby The Startups TeamThere are many valuation methods available to Founders, and most understand zero of them! In this section of our Equity Series, we discuss how to calculate your pre-revenue valuation, and much more!Continue
Startup Stock Vestingby The Startups TeamIn this section of our Equity Series, we'll cover employee vesting options and it allows members to "earn" their stock over some period of time or per specific milestones.Continue
The Customer Acquisition Slideby The Startups TeamOur Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.Continue