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Email Marketing

How to make the most out of an email list of 425,000 emails that has been dormant for years?

3

Answers

David Favor

Fractional CTO

Tricky. Likely many email addresses are dead + others have forgotten your name + why they subscribed. Your steps. 1) Clean your list. 2) Place a link at top of each message that says. Report this message as spam, which then connects to a non-interactive, instant unsubscribe mechanism. This keeps people from reporting you to real spam authorities. 3) Wait 10 days, for all unsubs to come in. 4) Create a targeted audience in Facebook or Traffic Oxygen to get your name in front of these people + generate some cash, without emailing them. 5) Then run this for... say 30 days... 6) Then start weekly emails + keep these email going, so your list stays warm. If all this makes your head spin, hire someone to assist you with this.

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Benjamin Milsom

Multi award-winning, ex-SaaS CEO & board advisor

Hi there, That's quite a loaded question, and so I would have a few questions to clarify more. How big are your potential clients? e.g. 0-100, 100-250, 250-1000, 1000+? Do you have any early successes/clients? Are you looking for a low (automated) or high touch sales approach? Be happy to chat over a call and run through some of the things we did to get several hundred global clients in 2 years. Thanks, Ben

Humberto Valle

Get Advice On Growing Your Real Estate Business

Hello! This is a great question, different that others. I'm surprised others haven't responded to you yet. My knowledge is limited with imports/exports but I will try to be of value matching my experience and insights elsewhere to fit your needs. My name is Humberto Valle, I'm the founder of a small agency in Texas & Arizona www.Unthink.me - we bring big business marketing tools and experts to small startup companies. I am assuming you are a merchant with access to retailers/buyers in Japan then? This is what my strategy would be if I was in your shoes then. Option A) Travel to the origin destination, in this case European countries and personally network with such companies. I had a fellow from Indonesia a few years back that did just that in an effort to find a local distributor who could help with logistics and sales for their metal sculptures (the ones you find on PF Changs...) Option B) What I could try doing would be leverage competing or similar website/companies who import/export products you may have in mind and find what paid ads and keywords they are using to show up on Google Ads for certain searches and if you have a website, even try to implement those searches on your own site so that these European companies can find you as well that way. 1) through paid ads, after finding potential companies and their exact ads 2) through seo and lead generation promoting directly to them through SEO and social sites like Linkedin.

Darren Darnborough

Media Entrepreneur & Entertainment Industry

I've started several online companies where we have been first to market, but there have been marginally similar services out there.... A good investor will probably want to know there is someone else in the space, as if no-one else has thought of the idea, it *might* not be a good idea. Use this to your advantage. First off, it's proof of concept. Secondly, you can study where you think their downfalls are or what they are not doing well, and make that part better. Thirdly, look at which portion of the market they aren't serving, and target that. There may be enough customers to share, or they may end up acquiring you or vice versa. This will also show investors that an exit plan is feasible. In answer to your question about the level of competition, you can probably only estimate. Do some research about the amount of customers they seem to have and what the average spend per customer is. You might find some of this data (or assumptions) in trade press or hire a Virtual Assistant to pool research for you. Think of it not just as determining competition, but as validating your market, which in turn shows investors you're realistic and well-informed. Furthermore, look at some horizontals and verticals in the space. For instance, when I started our Video Chat for Actors website, WeRehearse.com, although there was nothing like it, I could pool data from Auditions sites, Actors Unions, and IMDb to work out how many potential customers there were, and what they are generally spending on similar services, so as to get an educated assumption. Best of luck!

David C

I help you buy, sell, plan, value a business

Your question is very open ended. You're starting with the business structure instead of a money making idea. The part that concerns me is that you want to issue dividends to all the shareholders for businesses that they 'do' together. Doing usually entails working for wages/salaries. Dividends are the returns for putting capital at risk. Arrange a call if you'd like to talk and sort out your ideas a little more clearly, I can help give you some direction. Dave

Karl Etzel

Wellness, human performance, and tech.

Everyone likes innovation and will rah-rah for it until it gores their ox. The misalignment of incentives and innovation is always the biggest problem. Technology challenges can always be beaten into submission. Real innovation is by definition upsetting to the status quo, and it takes intestinal fortitude on the part of the leadership (not management, _leadership_) to face the incentive issue and get the org properly aligned around change.

Search Engine Optimization (SEO)

What are the best SEO software tools for startups?

6

Answers

Humberto Valle

Get Advice On Growing Your Real Estate Business

Hello! My name is Humberto Valle, I'm a 10 year vet in the marketing and strategy world. I am the current CEO of www.Unthink.me, evangelist for a 100 Software Engineer community called BetaBulls and work with startups and large corporations from many countries. I have been involved with SEO one way or another for many years now, and as you may already know there are a lot of tools available - some free some carrying a high price - but ultimately what things come down to is your value for each of these tools. For example, we use Hubspot and SpyFu primarily for content and SEO driven growth - works wonders for us. One of the key factors to our success is that I created a strategy to follow for our SEO efforts more so than just saying" we want more traffic, lets find the keywords in our industry and match them - No, what we did was pair the right keywords for a very small niche (small innovative business owners who run service based businesses) and the content we create, the places where we promote (paid traffic influences SEO as well), me being here responding, was all intentional to position a real person around a team - to this day we get hire because someone reads an article I wrote years ago, or a response I wrote here years ago... They email me or my team, schedule a call and hire us because of my first exposure to them as a person --> they found it with the help o SEO. There is a new tool http://www.maaxmarket.com/ that offers low-cost SEO help - but it's NEW. So beware. When it comes to content driven growth, what you need to focus on is the value you are providing to your target audience through your content and then lastly making it available to them through a well thought out delivery plan - such as social media channels, scheduling, headlines, cycles, imagery, calls to action, etc. etc. Content is always good right, but also consider that sometimes in order to achieve growth in an already crowded market place you may have to recur to non-traditional marketing efforts to stand out. Depending on what your startup offers, you may be better off not focusing initially on SEO and instead achieve high exposure some other creative way. SEO in itself takes time to build, so good content and creative ways to deliver a message are way more important factors than SEO. Thank you for reading, I hope I've provided some clarity and guidance. If you need further help, please don't hesitate to contact me directly. Humberto Valle www.unthink.me humberto@unthink.me www.linkedin.com/in/humbertovalle

Humberto Valle

Get Advice On Growing Your Real Estate Business

I think the problem is not in pain relief but in using the words healing if you don't have data. Relief is measureable yes, but its also very subjective to the person. Take in consideration Chiropractors (citychiropractor.com) or Magnetic Physiotherapists (magneticphysiotherapy.com) - these services provide relief and maybe some healing but theres always debate on the validity of it all. If youre trying to sell a book, your problem wouldn't be FCC, it would be marketing it. My name is Humberto, I'm the founder of www.unthink.me and evangelist of a 100 Software Engineer team called BetaBulls. I have brought products to Shark Tank, and helped some quirky products get to market as well as helped countless startups. I hope my answer provided at least minimum clarity to you. Happy trails and best of luck!

David Favor

Fractional CTO

Describe your goal for categories, as a starting point. Also answer where you'll define these categories. You mention YouTube + you might mean content categories on a WordPress site. If you're referring to a Website, also be sure to state whether you're primarily targeting natural search engine traffic or you're primarily using paid traffic. Provide more context + likely someone can assist.

Emma Green

Evidence-based fitness coach

I would not recommend using academic writing services. If you get caught you could forfeight your whole degree. It's not worth the risk. Instead, get some personalised one-to-one coaching to improve your writing. I offer these services if you are interested.

Humberto Valle

Get Advice On Growing Your Real Estate Business

I love this question! First off, congrats on the achievements thus far. My name is Humberto Valle, I'm the founder of www.Unthink.me, a small hybrid agency that brings big business solutions to small growing companies. I've helped bring some products to Shark Tank, helped political figures strategize exposure, and helped countless startups. I have a varied portfolio of investments and companies and I'm an evangelist for a 100 Software Engineer team called BetaBulls. Note that I am not a sports agent, your question, however, is more about the creativity of getting started. The very first thing you need is to assume you are an agent if you want to be. With that, the very first thing I would do is ask yourself who your most engaged followers follow - what sport? what athlete? Do you have any athletes as followers? Do they happen to be in the most engaged sport in your feed? Do you have any franchises following you? Even if they are minor, such as MLB and minor league baseball - for example in this sport the players can commonly bounce back and forth from major to minor - it might be easier to start with minor league for example. But what you need to do is not track athletes, if they are known to you - you have to assume they are known to existing and well-connected agents. What you need to do is build exposure and a good relationship with one or 2 franchises and get their direction on who they want, and you try to make it happen for them by finding that athlete, starting the conversation, etc. For the average agent, social media provides little value as far as signing athletes. What you need is the support of the franchises who back you up when you come up to an athlete with a proposal to get them a good deal. For now, it would be a good effort to change your profile info to state that you are an agent (even if you arent) same thing on your website and all other assets.

David Favor

Fractional CTO

You might consider a Kickstarter project.

David C

I help you buy, sell, plan, value a business

Yes, you need to sell something that earns you money beyond the YouTube advertising. I've had a channel for years and sell books, courses, Clarity calls and consulting. YouTube is a great platform for selling yourself and your expertise but as more people come on board, the revenues from advertising falls. Arrange a call if you'd like to brainstorm some ideas. Cheers. David C Barnett

Honey Jhunjhunwala

Business strategy advisor (MBA,BTech)

Play golf, join different sports like horse riding etc

Evan Weber

Digital Marketing Expert

I would seriously consider launching a blog and posting content of the same type to the blog, in abundance. Then add a popup box to the blog to collect email addresses. Post daily blog posts about topics related to your blog and your newsletter. If you do this consistently, over time, you will build up traffic to your blog and also get people entering their email into your popup. This is the free way to do it...

JC Garrett

Helping you plan/execute tech & sales strategies

There are a few resource spots you can consider, but I would strong recommend just sticking with what they offer directly on their site: https://www.twilio.com/sms/pricing?v=7 https://www.twilio.com/voice/pricing (VIP or offbook pricing is a little harder to nail down since they are going to make a specific offer to you depending on volume and just how VIP you are haha. I've seen certain companies get as much as a 25-50% discount on top of the book prices for at least a short period of usage or after they meet certain volume requirements) As for the integration side, your search is going to depend on what type of connection you're trying to make. Integration with mobile? Integration with various 3rd party platforms (Salesforce etc)? Regardless, Twilio does have extensive API documentation available which helps developers understand if/how to best connect your platform and theirs. Doing a feasibility analysis for your idea could be as easily resolved as reviewing the Twilio message boards/documentation, or I've seen it require (in certain cases) an actual prototyping phase for both validation of the connection being made and to better scope out an accurate cost of the functional scope. I've helped 50+ new ventures over the years develop planning around their software needs including feasibility planning, platform diligence, functional specification documentation, project charters, cost analysis, business plans and fundraising pitch decks. If you'd like to connect to discuss/answer product-specific questions for Twilio integration or other product dev best practices feel free to reach out and suggest some times!

Abdulsamad

Graphics design

Email marketing

Christopher (Chris)

I help entrepreneurs build businesses in tech

The Pomodoro method really is great, but it isn't the end all be all when it comes to time management. One of the important aspects of the Pomodoro method is that there is a clear start and stop time of your task. Another way that I like to use this methodology is with an app called brain.fm. It allows you to play brain wave music to help stimulate your productivity. That alone is good enough, but it also gives you a timer. Just focus on your task until the timer ends and the music stops. 30 minutes or an hour goes by in a flash when you're hyper-focused on a task. Give it a try and let me know what you think!

Dr. Sean

Startup Canada's Mentor of the Year (2014)

What are some things that first time entrepreneurs should consider? In general or before quitting their day job? I wrote a book on this topic with legendary investor Brad Feld. We based it on hearing more than 20,000 opportunity pitches. On Dragons Den on Shark Tank and first hand in our decades in the seed stage startup industry. We found entrepreneurs should not quit their day jobs until they have: - found something you are obsessed with - enough money to live for 6 months - found an unmet market need that they have unique insight on - tested it with early adopters - confirmed that your solution could add exponential value to those early adopters We also found that access to early adopters was a key Barrier. One often mitigated when the founder is also a customer (ie member for the customer segment). For more: https://www.amazon.com/dp/B06Y16VJ4L/ref=cm_sw_r_cp_awdb_OmMxzb6AF69QA Hope that helps. Onward and Upward Dr. Sean Wise, BA LLB MBA PHD Partner, Ryerson Futures A seed stage fund and accelerator

Elizabeth Wellington

Marketer, Brand Strategist, Writer,

As a consultant and writer, I need to juggle a lot of different deadlines and demands. I've found that the best app for me is Asana. It's customizable, so I can adapt it to every project while maintaining a cohesive calendar with all of my deadlines. That said, I also pair Asana with an old-fashioned notebook and pen. Instead of writing to-do lists, I write have-done lists. At the end of the day, I benefit from a clear picture of what I've accomplished that day — it allows me to step away from my work with a clear mind, knowing that I've tackled a fair number of projects. If you need help managing your projects, feel free to reach out for my input. I've written about productivity for Fast Company, Inc. and Entrepreneur — I would love to share more thoughts with you.

Humberto Valle

Get Advice On Growing Your Real Estate Business

This is a loaded question! Depending on what you do of course the answer will vary. Im the founder and CEO of a Robinhood marketing agency, dubbed www.Unthink.me - We bring big business marketing tools and strategies with small, growing companies. My schedule is very different than that of a CEO in my position. For example, I am very hands on the projects we have, just the way I started my business, as it grew my name got very attached to the brand and thus a lot of our clients hire because they want me to help on a campaign or project, so I wake up around 4am, check my email and my SLACK - which is how me and my team communicates and keeps our conversations seperated from client's convos and per project. I respond to emails and check our Hubspot platform, hangout with my kids then around 9am head to the office where I have a 1 hour coffee & convo with entreprenurs all over the world through a seperate #SLACK channel. Then I check TRELLO - for project management work and follow up on issues I see through Slack as well. I use my Text Messenger App a lot actually to send myself notes through text - i don't open them up until I am ready to take care of them, since I text other people, this is a clever way for me to easily get reminded of a task w/o getting annoyed with the reminders (this would be an awesome app btw! If you're looking for ideas, lets get this one going!) Aside from those that dictate how I work, I use Dashlane a lot to save me time entering passwords, etc - especially for other clients. That's about it, maybe Google Calendars, but don't use it unless is for something way ahead in time.

Edmund John

Emerging Markets Entrepreneur & Investor

Laws regarding import/export in targeted country Where you will incorporate (is a new entity needed or can the business continue to run under the current entity). Taxation issues (if any, for instance VAT). There is not enough detail provided to answer further, this is just a starting point and not legal advise.

Pat

CEO, social entrepreneur and author

The first thing you should do is isolate your target market. Asia, India, SA are extremely wide if you're at that beginning stage of just looking at prospects. Once you've narrowed down a couple of regions, then you can do a more in-depth research on the key distributors in these markets. If you need more help in preparing this, you can book a call with me here on Clarity.

Tom Leung

Product Management Leader at Google

I would be shocked if a company of that size didn't patent a ton of things that involve their Kindle business -- paperwhite is a big selling point to them so if they didn't patent it originally, I'd expect that to have bought it or licensed it from whoever did.

Malcolm Turner

Advice on commercial loans, financing, & credit

There are no lenders that offer a fixed rate SBA business loan because SBA's fixed rate loan program is only for real estate backed loan. The SBA 7A program which is for non-real estate business acquisitions are variable rate loans. They are available as 10 year fully amortizing loans but they do not have a pre-payment penalty so you can pay them off early or refinance to a non-SBA loan at a later date. Book a call with me if you need more SBA info or want to discuss other lending options.

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