Fractional CTO
Start today. Do small spends every day. Test. Test. Test. Keep what works (produces profit).
Business & Digital Advisor for SMEs ($500K - $25M)
Startups are, by definition, "temporary organization designed to search for a repeatable and scalable business model.” (as reported by Steve Blank). The main bits differentiating startups from mature companies are: * Narrow target - startups always start small, focusing on a narrow niche/subset of the industry they aim for. They define the buyer persona, going into as much detail as possible. The focus is crucial for all of the marketing and brand messaging, as well as avoiding ubiquity in their product. * Agility - startups are flexible. Processes are available, but just loosely followed. During the first 3-4 years, processes are aligned to the process of finding a product-market fit and the available staff at hand. People often determine the culture, buttom-up. * Speed of execution - startups must move fast. This is one of their key strengths. Less bureaucracy, fewer processes, rapid release cycles. The senior management team (often the co-founders themselves) are heavily involved in the day-to-day operations, responding to customer requests and even support tickets. * Team efficiency - each and every team member is absolutely crucial to the success of the organization. Looking for experts comfortable working in fast-paced environments. Juggling on a daily basis. Marketers asked to touch code here and there, helping with product planning or sales. * Startup spirit - the mindset of a startup is different. Things may change rapidly on a daily basis, or multiple times a day. Everyone fights for survival, growth, beating the competition and stealing market share. It's a small army of sort.
Brand Growth Pro, Project Management
I have built the revenue of client companies as well as my own startups and built a consumer-facing company to $9M in five years. 1. Never rely on friends and family input 2. Do the Due Diligence 3. Know your product's core customer 4. Justify the value your product provides to its core customer 5. Determine the optimal channels to reach your core customer 6. Study what your competitors do well and their weaknesses 7. Reward your team because the quickest route to slow growth is an unmotivated team or constant turnover 8. Pay close attention to what produces income and don't dwell on what doesn't 9. Expand your market share mindfully 10. Know your limits as a leader and never hesitate to engage competent advice. I have witnessed too many startups shutter because the founder didn't ask for help and missed out on major revenue. Need an assist? Call me.
Customer service focused IT Specialist
Hi there i found a very extensive article where you can order UPC barcodes from Amazon http://www.cpcstrategy.com/blog/2016/07/amazon-upc-codes-101/
Fractional CTO
First, avoid UPC codes. They're expensive + cumbersome + Amazon no longer uses them... or rather... even if you have a UPC code, you'll require replacing these with the Amazon AISN number assigned you. https://www.gs1us.org - UPC Mafia, where you purchase UPC codes. More important is a high throughput multicolor printer (to print ad-hoc labels) + a barcode reader device, to ensure your barcodes are accurate (can be read by Amazon barcode scanners).
Marketing Strategy
6
Answers
Media coach, PR expert, business coach w/results!
Hi, I'm Stephanie and I've helped people like you for over two decades. ALWAYS register, trademark, copyright, etc. your brand as well as your real full name. One of the clients I worked with literally became famous overnight after a national TV appearance, and someone dishonest had bought her real name on .biz etc. domains as well as a name similar to her business. I can walk you through the steps you can take to ensure your brand stays YOUR brand without spending a ton of time or money - and also ways to help you succeed. I would love to help you more with this soon, so please consider booking a follow-up call. Best wishes, Stephanie
Business Strategist & Conversion Expert
Niche down to help a certain kind of client. Find out what serious problems you solve for them with your solutions. Don't talk about SEO or web design: you'll turn yourself into a commodity if you do. See this: https://www.jasonkanigan.org/what-to-do-if-you-are-a-commodity/
I'm a teacher
There are sever steps on ding any company: 1st: Get the idea. You have this 2nd: You need to Register the company name. Think of the company name before hand with several options. 3rd: Make a bank account on the company's name 4th: Get a place of work: an office or a studio, paid or not 5th Hire the minimum staff. 6th: Start to work The 2nd step is different in every country, you need to find what are the laws to let you legalize and register a company. The 5th step is where I respond to your question: Try to get a full time animator. You will need capital enough to pay this workers until the company get profit, but is very important that you have your own style, and for that you will need to have workers that have to implement that style
Brand Growth Pro, Project Management
Investors do not fund ideas. You must prove significant market interest in a product. Statistics that highlight potential don't translate into your product's revenue. Investors want to see how they will get a return on their investment. As for a business plan, be mindful that this is an investment document that in addition to a narrative must contain solid CPA-driven financials. Investors also want to see that you have put more than thought into a start-up before they invest. Need a way forward? I'm happy to assist.
Fractional CTO
Best option is H&R Block Executive Tax services. They're way cheap, compared to accountants. More importantly, their agents are required to go through courses + develop competency on every change to US tax code. Since you have US citizenship, you'll be taxed on 100% of your world wide income. To optimize your tax payments, search Clarity for postings about "Transfer Pricing" made by me previously + others.
Unique Insights, Creative Solutions
These might be useful: https://flippa.com https://exitround.com And for selling websites: https://empireflippers.com https://feinternational.com best of luck
Joseph Chikelue Obi | Professor | Doctor | Advice
Try Starting at the (Very) Top ; with (Very Senior) HR Officers. One of the Very First Things which I (Swiftly) Learnt about Empowering the Spouses of High Achievers in Medicine , Healthcare , Finance , Academia , Technology , Politics and Law (etc) , 'ab initio' , is that a Substantial Percentage of such Spouses are (Equally) High Achievers (Themselves). Gone are the Days of the 'Ladies Who Lunch' ; or the 'Kept Husbands'. Almost Everyone Nowadays has a Job , or a Vocation ; or a Vision. . . . Time is Therefore (Exceedingly) Precious to Them (too) . . . To This Effect : I fundamentally think that the Best Way to Collaborate with (Very Senior) Human Resources (HR) Officers , in relation to Relevant Spousal Support Programmes (in Wellness , Wellbeing , Life Coaching etc) , is to find a Way of Getting Them to Graciously include some sort of Permanent Monthly Allowance of 'Tele-Consulting' Time into the Basic Remuneration Packages of All of their Staff , and All of the Family Members of such (Aforementioned) Staff. Experience has Taught Me that Most (Very Senior) HR Officers are Quite Amenable to Approving (and Funding) about '10 (Ten) Workplace Minutes' of 'Tele-Consulting' Time , Per Employee , Per Month. Experience has (Furthermore) Taught Me that Most (Very Senior) HR Officers are Quite Amenable to Approving (and Funding) about '10 (Ten) External (Non-Workplace) Minutes' of 'Tele-Consulting' Time , Per Family Member of a Particular Employee , Per Month. Of Course : Some May Need More ; while Some May Need Less. Good Luck.
Business Sales, Acquisitions, Blockchain, ICOs
Naturally 1001 variables play into this that I'm blind to but here are some assumption laced thinking points: You're profitable, upwards trending, business, in a very competitive vertical. Yes? You guaranteed have a Buyer, unless: 1. Your asking price is outrageous. Not likely as we've closed strategic sales that were 12x revenues. It doesn't get much more aggressive than that. 2. There aren't enough strategic or institutional buyers. Nope. The buyer market is wide with creative outreach. We've rarely tapped let's say 20% of our pool before successfully securing multiple qualified offers. (And we hold a 100% close rate). 3. You're so big ($1B+) that only a few have an opportunity to buy you AND they don't like you or your brand. Unlikely? More likely... 4. The outreach effort is nominal. Most brokers and M&A intermediaries boast a sub 40% closing ratio and far too many of them are "listing agents" -- whereby they list a property, announce it to a pool of buyers in their database and then "wait". We've seen deals that we normally turn around in 60-days with all-cash offers, take 18-months for "payment plan" deals closed by other firms. The results based on the experience and model employed is indeed apples to oranges. 5. How your business is presented (packaged) is not producing conversions. This too would then be a fault on your banker's side. We "spy on" the competition - it's business as usual on our end - and the typical prospectus and marketing collateral and followup materials are, well, embarassingly slim from, well, everybody. I've never encountered a problem with "the market" (the strategic buyers) and we've sold very niche and distressed properties. We have declined taking on deals where the asking price was a number picked out of la-la-land (in which case we offer complimentary guidance, feedback and let them pursue other avenues for closing the deal - which basically never happens at that asking price)... but that's a sensible discussion and likely one that was already had. If your exit is sub-$100M, your asking price is reasonable (even if aggressive), your business is indeed strong on its metrics, growth and brand value -- then any lack of offers sits with your banker. You're likely looking to play professional basketball but you brought in a kid from a high-school team. Skills mismatch. Upgrade your "player" and you'll move towards a win quite rapidly.
Clarity Expert
An Airdrop is a free distribution of crypto coins (or tokens) to a number of members ranging from the privileged few to anyone who requests it. This distribution is often carried out by the creator of the token or currency in question. The purpose of this free distribution of tokens is multiple for the company : to make it possible to be known through the advertising of the airdrop, to make it possible to greatly increase the number of users who own and use the token to ensure the sustainability of the company, or to thank its community for their follow-up and their involvement in the project. If you have other questions don't hesitate to contact myself (for vocabulary you can easily find definitions on Google but for more technical questions it's sometimes more difficult) => http://pxlme.me/wCSdD7Ak
Business Strategy
3
Answers
Content Marketing Advisor & Agency Consultant
There is SO much here to unpack ...... First, congratulations on your past successes. That has certainly shaped you and made you who you are. There are benefits to working for someone to learn, but if they simply see you as an employee - a replaceable widget maker - then it is time to move on. I think it only makes sense for you if the CEO or other executive is willing to mentor you in a formal agreement. I don't think waiting around to hopefully learn something is the best use of your time, and your employer may fault you for not doing your job (because you're looking to learn, first, do your "tasks" second). In short, formalize your expectations with your employer. If it is a good fit for you both, stick around. If you don't feel like you're learning or meeting your objective, move on to something that fills that need. Finally, read these books: - "The CEO Next Door" http://amzn.to/2G2d2re - "Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win" http://amzn.to/2FnzZV2 All the best, -Shaun
Content Marketing Advisor & Agency Consultant
Your question, "What is the best Wordpress theme for my blog" is nearly impossible to answer. There are an incredible number of factors that go into website design to influence conversion, sales, and user experience. A theme out of the box probably isn't the "right" answer for long-term success, but it may get you up and running. I don't think website design is ever "done". Think of megasites like Amazon or Facebook, they are constantly changing an testing. That said, to set yourself up for growth, the ability to A/B test, change details and layouts, etc, I recommend a custom theme builder similar to Divi by Elegant Themes (www.shaunnestor.com/recommends/elegantthemes) They have a number of pre-built layouts that you can use as a foundation, but changes as your needs fluctuate. All the best, -Shaun
Innovation Leader and Brand Storyteller
Another word for authentic is believable. Meaning the consumer can believe what the brand is communicating about itself, its products and its culture. Apple appears authentic because they demonstrate how their products simplify life and make it more enjoyable. Honda expresses reliability and fun, and their products are certainly known for reliability. Look at struggling brands, like Sears, who tried to be all things to all people, from Craftsmen tools to Lands End. It was too broad and general, and the market validated it with declining sales.
Content Marketing Advisor & Agency Consultant
Your absolute first step is to gauge interest. Without demand, you will end up wasting your time and resources building something nobody wants. Find a need, know it inside and out, then build the solution to that need. Don't just talk to you friends and family (they are biased). Talk to the real users of your proposed idea. If you're targeting freelancers, talk to freelancers. As many of them as you can. Learn what they wish was different about XYZ, understand where the pain points are in current marketplaces, and find the weaknesses of the existing competition. All the best, -Shaun
Strategic Consulting
3
Answers
Content Marketing Advisor & Agency Consultant
There is so much to unpack in your question. To best answer, I would need to understand much more about your product, vision, customer base, team, and what you mean by "strategic help." You obviously have some questions in mind that need answering, without more details, I cannot answer those questions specifically. I'd be happy to book a call with you to discuss further. I have a few posts on my website that may help, again, without knowing what you're looking for, it is hard to answer you directly. =) 1. https://www.shaunnestor.com/how-to-find-clients-as-a-freelancer/ (Replace "Freelancer" with whatever title you give your platform) 2. https://www.shaunnestor.com/how-to-build-an-online-business-with-little-to-no-experience/ I've found that those two articles generally give people the next steps they are looking for. Again, feel free to book a call with me, if you'd like to discuss specifics. All the best, -Shaun
Content Marketing Advisor & Agency Consultant
I don't think being Pinterest-only is too specific. It is an overlooked, yet valuable, social media platform that most don't know how to effectively use for their business. When you're setting out to be an expert, you need to be prepared to answer what makes you different than the competition. In this space, I know Tailwind has a large following and does a lot to expand their territory. If I am your prospective client, I want to know what makes you better/worse/the same as them. You need to answer why posting on Pinterest is valuable and worth the time and expense to the brand. How do you measure success? How do you prove ROI? While you may have these answered in your own mind, or it may be a "Duh" moment, you need to know how to articulate that to your customer. They may know that "Pinterest is where they need to be" yet have no realistic idea on *why*. As the expert, it is your job to coach them through that process. Finally, you need to have your ideal client persona dialed in. Not everyone will be your idea client, and your marketing and language should reflect this. The way you market your services should allow viewers to self-qualify AND self-DISqualify themselves. Be sure you know who you can help and who you can't (or don't want to). This will further your positioning as an expert - and experts get paid big money for their knowledge. If you'd like to discuss more, feel free to book a call All the best, -Shaun
Content Marketing Advisor & Agency Consultant
There is a LOT to unpack here, and without knowing a lot more about your process, ideal client, the problem you're solving for them, it is hard to give a detailed and concise answer. But I'll give an "In general" one: Sales are often held up my a lack of accountability or the ability to make a decision. To shorten that, you (the seller or vendor) must anticipate the needs/questions/roadblocks of your customer. Ideally, your sales team has materials that preemptively address these concerns and equip your customer with the information they need, before they need it. For example, if your solution is usually discovered by a middle manager, and you know their boss needs to sign off on the purchase, you should be publishing content that enables that middle manager to inform their boss. "12 Things Your Boss Needs to Know Before Signing Up for WiFi Analytics" for example. Empower your customer to make their job (and, ultimately the decision) easier. If your client reports to the C-Suite, you can usually use money to help the process along. Produce data and research that shows comparable firms save 3% the first year and 10% annually after they have introduced similar solutions. Get in the mind of your buyer, understand the problem they are trying to solve, and be the solution. Sell the benefits to them for using a product like yours. If you'd like more specifics, feel free to book a call here on Clarity. All the best, -Shaun
Business Strategist & Conversion Expert
Oh, DEFINITELY ask Clarity for help on how they target their customers and make their money. C'mon man, would you give that information away? It's called Intellectual Property and Competitive Advantage. What you should be concentrating on, if you're interested in having a similar business, is the Barrier To Entry. Your scope is far too wide right now. "Online advice"? Niche it down. You can always expand later, but for now a generalist approach is not going to attract a target market. The tech, you'll find, is the easy part. Attracting experts and inquiries...that's another story. There's the barrier to entry into this market. A minor part of it is putting up the tech...the major part is attracting experts and drawing traffic from those wanting to ask questions of said experts. You will need systems in place for both objectives. And numbers to support them. How many experts do you need on your platform? And how many people booking calls to them to support your revenue target? And how many people visiting the site to book one call? Lots of freebie seekers out there. Last two inquiries I've had have run once they saw my (publicly displayed) fee. Kind of funny and fortunately not relevant to me as I have real businesses. Or maybe this is a homework question for you? In that case, you again should niche down, and look for data on those niches. It'll be much easier to find. Maybe target the three or four most popular niches of questions people ask about and add them up. 80/20 Rule, y'know.
Professional E-Commerce Designer/Developer
You could easily do this via MailChimp or Klaviyo. More info: Klaviyo: https://help.klaviyo.com/hc/en-us/articles/115005255808-Integrate-with-WooCommerce#install-the-klaviyo-woocommerce-plugin Mailchimp: https://mailchimp.com/integrations/woocommerce/
New Product Validation
3
Answers
Revolutionary Brainstormer/Business Coaching
First, perhaps you're overreaching. Do you have proof of concept or not? If you don't then you need to work your way up the ladder. Try dropping your target 2 levels down at first, and as you build up a roster of "wins" start to set your sights on higher and higher levels of business. If 2 levels down is still impossible to reach, then you may need to go even lower down. And at least some of the issue is that you haven't gotten creative enough with how you're looking. You're saying you can't even find a name in the organization? You need to know which department you need to get in front of. Then you have to do some Sherlock Holmes tricks to find names within the organization. Now, you need to figure out how to get an introduction to the people behind those names. Negativity will get you nowhere. This is an exciting adventure. If it's so easy to get an interview with the Queen — if that's where your social circles go — then I bet that she could make some introductions for you. If not, you have to look from where you are now to a path to where you want to go, and stop trying to skip ahead. Find the person who knows/likes/trusts you with the highest ranking business in your circle of influence, and get into THEIR company to prove what you do. Then ask them to recommend 3 of their suppliers, collaborators or allies in the business world to recommend you to. Climb the ladder. I help people with business brainstorming sessions — strategy and creativity. I may not be the right fit for you if you want to come up with ideas and strategies, but hopefully these ideas are helpful to get you moving. Oh, and having said that — get moving and keep moving. No more negativity because that shuts down your creativity and makes you feel helpless. You're not helpless. Start from where you are, the reach you already have, then STRETCH that reach. Stop trying to teleport to somewhere where you have no influence.