Very interesting concept - I could see how parents would certainly gravitate towards a feature like this. So, freemium apps, models, features are quite common of course and people have grown accustomed to most applications or platforms at least offering a trial period (as you do.) But, if you were my client my first question I'd ask you is: do you need to even offer a free option? Typically a freemium model is offered as a means to maximize your "front of the funnel" conversion and use tools inside the platform to get people to continue utilizing the application (and thus expand into the paid services section.) You have 200 paying customers, why use freemiums at all? you know people will purchase and use your service. Why not consider say discounting or trial period pricing? from a product development standpoint it will be much easier on your engineering team to manage one product version, not to mention that you potentially diminish your service perspective by at any point offering it for free. Unless a direct competitor is out there and they are beating you because of the freemium model they offer I would strongly consider avoiding it altogether. your product, from what you described, sounds simply enough to understand as a concept (it is not a digital cure to cancer you are explaining): plus parents know the value of curating and protecting their children from salacious/inappropiate content, so why try to get them familiar with the idea? As long as it does what you say it does and they are able to fairly easily use it I say go full price, or at the very least avoid free features and just do a discounted trial period. People often underestimate how shocking moving users from free to paid can be and how it actually can be a liability (e.g. Netflix has never offered a freemium model - Hulu has though.) That being said, it is possible that a freemium model makes sense for your app, under the right circumstances and context. but before diving in I'd advise going through a quick exercise to make sure it is the right move. If it is, there are some pretty common themes and feature trends you can follow to reduce friction (many of which require specific demographic and psychographic information about your target users etc.) Feel free to reach out if you'd like to chat further directly and talk through your options/evaluation.

Have you considered licensing?

It depends highly on the company's stage - number of employees, money raised, revenue, etc. I'd recommend you look at comparable companies by stage on www.angel.co and see what others are being offered from an equity + cash comp standpoint for Head of Marketing / CMO type roles.

This question leads me to believe there are a limited number of people in the company. With that said, and I mean this sincerely; why do you need a title? If you are a key person in an early stage start-up what will the title do for you? Will it pigeon hole you into a specific role or skill set when you are responsible for so much more? One more question; Did you mean the right title for [responsibilities] in a startup? If not, please explain what a "startup title" is?

First you'll need the 'sellers'. To get them to sign up you'll first need a website set up that looks professionally made to the extent that one could conceivably believe that it would attract 'buyers' to use its services. Then, do research on how best to find sellers that would be appropriate for your site. You'll have to do grunt work to reach out to them individually at first. For instance maybe you're looking for experts on certain topics, you could check out slideshare.net and find the most popular decks on relevant topics, and then reach out to those authors. Or maybe you check out Linkedin or Quora and find the right people there. Help them with the sign up process as much as possible, and give them some extra early-sign up incentive, like maybe say that you'll feature all early sign ups at the top of the website for 1 week after you go live, or maybe you'll actively email market for them for several days each. Once you've gotten sellers to populate the site, start advertising to buyers. Give the sellers easy ways to do advertisement too. For instance give them text and/or photos for social media posts, etc. If you onboarded some already-popular people as sellers, they will be able to help a lot in terms of generating their own traffic. Although eventually P2P marketplaces can be somewhat self-perpetuating, initially you'll have to do a lot of manual work behind the scenes to get everything going. best of luck, Lee

Stripe Atlas may serve this need.

I consulted with someone in this space. He was extremely knowledgeable and could answer questions quite professionally. It was my recommendation for him to focus on speaking engagements. Many groups are looking for people to come in and speak. If you are experienced in, and knowledgeable about, health insurance and can conduct a good Q&A after your speech it won't take long to carve out a reputation for being an expert in the field. Your phone will start to ring with requests for you to come speak.

WooCommerce is what you would use to bridge the gap between your customers and your vender (Printful or Printify). Both of those vendors have pros and cons. What did you find in your own investigation?

Hello, I would go for a Phoenix framework (backend) / ELM (frontend) based platform. The use of these two functional languages will allow you to support high user concurrency and to serve real-time user experience. Feel free to reach me if you want to talk about it. Cheers

To start out the definition of "marketing" has been totally been siewed for the last 10 years. Most young people today think it means advertising online, SEO, and the remainder think it means graphic design and flyers. Just like marketing could mean a lot of things digital marketing can also mean a lot of things. Most newbies in digital marketing are going to be dealing with compiling Analytics, designing ads that someone else gave them specific instructions to create, I'm physically placing, uploading, and deleting ads on various platforms. You can imagine how tedious this all can be, that the Newbie probably doesn't understand the ultimate objectives of the campaign, that the work is very repetitive, and that a lot of mistakes can be made which are there have to be corrected at a large cost or at least managed. Most of these newbies do not know the most fundamental aspects of marketing as a practice: the P's, awareness, emotional drivers, etc. Without that how can they really make the right decisions or understand what they're doing in context? This is a roundabout way of saying most of these entry-level people lack fundamental and foundational knowledge of marketing as a practice, so managers are frustrated because the people they hired really don't understand what they're doing outside of what they're doing

I believe you have not had any answers to your question because it is not detailed enough. There are too many variables for someone to provide a comprehensive answer. Why are you closing the corp.? Were you the sole shareholder? Was the capital infusion listed as a loan on the corp. books? Who is authorized to take on debt on behalf of the corp? and many, many more... Furthermore, you are basically asking for free legal advice or, at a minimum, free Accounting advice that would be provided by a CPA. The old adage "You get what you pay for" applies here. Contact a tax attorney and or your CPA.

In my experience, classified sites have always been a total waste of time. I've been in business for 15 years now and here's what has worked for me: - Referrals - absolutely the best method hands down - Facebook Advertising - Becoming a trusted expert in the forums of whatever platform you use - Guest blogging/guest on podcasts - Community involvement (trade groups, conferences, forums) - SEO using long-tail - broad keywords like web developer are impossible What hasn't worked well: - Bidding out jobs on sites like Upwork (the competition there is tough to match on price) - Direct marketing (mail, personal emails, cold calling) There really are no geographic boundaries when it comes to web development - many of our clients are in Europe and Australia so don't limit yourself to just your home country!

The general rule is as follows: 1) Create a profile that identifies who your target customer is. 2) Estimate how many of those customers are in the region you are planning on targeting. 3) Estimate your demand rate. Is your product or service mission critical and every single target customer would need it or, is it a product or service that people would buy if they see it otherwise they would not go out of their way for it. 4) multiply step 2 and 3 above. Estimating your market size is not an exact science and there are many business/sector specific variables to consider that would increase the accuracy of the analysis. If you would like to talk about this further, do not hesitate to contact me.

Digital marketing is broad but can be plainly described as: the creation, distribution of and engagement with, relationship or brand building content in an electronic format.

Depending on the age group your strategy should vary from international fairs or international catalogs great companies like sunwing or Catai are always looking to expand their reach! Strongly recommend real state corporations to publicise your product!

Shopify for sure. But, why limit yourself there? There are some other really great systems out there that provide more tools out of the box. Oh, and while I'm sure *some* businesses do well with a Facebook store, it's not so simple to just "build and they will come." Stores are connected to Pages. You might want to get a start locally using Facebook Marketplace.

Hi there, I wish I could give you an exact amount — or even a decent range. But, in reality, the answer is it depends. There are a number of factors I would use to quote this. Some of those factors include: - How much content, and what kind, is being created? - How much time are you expected to put into strategy, planning, and vision casting? - How well do you know the company culture that you are managing for? Will you be responsible for sourcing the answer to questions? What does that process look like? - Are you expected to manage the ecommerce store on an ongoing basis? Maintenance? - Are you coding this from scratch? Building out a Shopify or Woocommerce solution? - Are you training them on how to use the product? - Are you responsible for project management? Copywriting? Product photography? As you can see, there are many factors to building out an ecommerce solution. Your original question, how much to charge, is dependant on how you answer these questions, your skill set, and how you value your time. If you’d like more information, or would like to create a marketing strategy, I am happy to help. Just reach out and shoot me a note. All the best,

What you are really talking about (given the info) with the two programs is: -Refer-A-Friend/Customer Referral Program: This is often implemented for customers of the service only and usually the bounty/reward is credits not really commissions. It can be dual benefit (Referrer and Referee get credit for the transaction, or one sided). -Closed/private Affiliate Program: Open to your network of people you want to offer it to, and they receive commissions for referred clients. There is no one-size-fits all solution given there will probably be some technical requirements to do what you'd like on the Service Provided Referrals. Nonetheless, check out Tapfiliate.com. You can create multiple partner programs with different commission rules and regulations, all under one platform. It also fits your requirements above. If you'd like to discuss this more, just schedule a call on Clarity; happy to help out. Thanks!

One of the biggest challenges for new or growing brands when approaching multi brands (whether on or offline) is convincing the retailer of the following: a) You can delivery the product as promised b) It will sell and do so at an acceptable margin c) That you can find a way to cover them if b) fails If you are approaching them as an unknown and are getting significant push back, then your best bet is to ensure that they feel comfortable with the inventory risk they're taking. Here are 3 different ways in which that can be done: a) guarantee their margin b) sell on consignment c) offer a return guarantee ("put it on wheels") I generally only recommend c), as guaranteeing retail margin can become a drain on your own margin, while selling on consignment means you have to wait to get paid until the product is sold by the retailer. I therefore suggest to offer an upfront return agreement (either x%, or if you want to get really aggressive, take back anything that doesn't sell). The point is to cap their risk and make them feel comfortable about taking a shot with a new and unproven vendor. Make it clear upfront that this is for the starting season only to test the brand, so that they don't expect to maintain that kind of return agreement forever.

I would first start by identifying who your perfect or ideal partners are. From there, begin thinking about who in your local market might fit that profile. The path becomes more apparent when you have a crystal clear view of who you want to do business with.

Studio Press has a plethora of great templates, including magazine style.

You'll need to provide some level of detail to get answers from this group. - Consumer retail or wholesale foodservice or ingredient? - Do you have a competitive advantage that is easily communicated? Happy to provide some direction if you can define the scope a bit.

Hi, giving farmers ownership, such as shares, in your business would only invite confusion as the level of business awareness is likely to vary among all the different parties. Instead, create a relationship whereby the farmers have a direct benefit tied to their sales to you such that they will always want to sell to you over others and they will want to direct potential customers to you. Essentially, some kind of volume bonus to the farmers akin to the volume rebate schemes often seen in B2B sales. If you hit certain goals, they get something extra. It gives them a stake in your business without all the complications of actually making them owners. Good luck and arrange a call if you'd like to discuss your situation further. Dave

Depending on your target group I would recommend doing facebook lead ads with a zapier integration to your mailchimp list. That works quite well. There is also an option on linkedin, where you can get directly leads within the channel. Hope that helps you :)

You're best bet is to find out who's behind some of the campaigns you love.