Search Engine Optimization (SEO)
3
Answers
Went from A (idea) to Z (acquisition) in startup
If I need to choose between, Black 3/4 leggings - High waist tights and Gym Tights Black with Red Banding SUPPLEX Fabric For Comfortable Fit I'll name my URL, buymystuff.com/black-3-4-leggings-high-waist-tights and in the title, I'd write "Black 3/4 Leggings - High Waist Tights" and the description of the product (and also on the meta description) I'd have, "Gym Tights Black with Red Banding SUPPLEX Fabric For Comfortable Fit" And do go to Google Keyword Planner to check what are the most searched keywords for the product above in your country. You create a Google Adwords without a credit card, watch this tutorial, https://www.youtube.com/watch?v=6n8PWPDf4kk&t=26s Hope this helps.
Content Marketing Advisor & Agency Consultant
I think you're on the right track with the likes of eBay, Instagram, and Etsy. Those sites have established communities interested in what you have to offer. That said, each of those platforms have different optimization techniques to reach the right audience. For example, using proper hashtags on Instagram will likely result in increased traffic. Spending some money on Etsy's pay-per-click ads will result in fresh, targeted traffic. I've helped brands around the world increase their reach through optimization with varying budgets. I don't believe in "one-size-fits-all" approaches, as each market has a unique audience, product, and seller (you) - those are important considerations before launching any type of sales campaign. I'd be happy to schedule a call with you to discuss more in detail. -Shaun
Get Advice On Growing Your Real Estate Business
Yes… a corporation (entity type) that has taken a c-election (tax election) can be the sole member of an LLC which owns all the shares of another corporation (entity type) that has taken an s-election (tax election) - but the LLC must not elect to be treated as a disregarded entity. Note that entity type (LLC, corporation, sole proprietorship, general or limited partnership) has nothing to do with the tax election. An LLC (the entity) can just as easily file to be treated as an s-corporation (tax election) without having to be a corporation. I hope I’ve made this concept clear to you, as it allows you to just as easily own the LLC that is treated as an s-corp, without the need for the LLC and the s-corp.
Content Marketing Advisor & Agency Consultant
It depends on the expert. My team and I have done everything from create a roadmap to fully run the crowdsource campaign. The variations come in budget, product being launched, the client, and the appropriate audience. I'd be happy to schedule a call with you to discuss more in detail. -Shaun
Problem solver. Entrepreneur -1 x IPO, 8 start-ups
There are 3 schools of thought about what to call a marketing agency. The first says be practical and call it something that relates to the product that you are selling. Good examples of this include "Ideo" and "Whatif!?" in the innovation space and "mindshare" in the media space. The second is call it something more iconoclastic, abstract and creative like "Elephants can't jump" or "Lucky Generals". the third days call it after a name, whether yours or someone else's. This leads to "Ogilvy & Mather" or "Saatchi and Saatchi". There is no right or wrong way. You need to choose a name that you and your partners can get behind and that will work over a long period of time and as your agency evolves and morphs what it does. The only key point to remember is that a) you should be able to tell a story off it - after all this is what creative people are supposed to do - and b) it is memorable
Project Management
5
Answers
Management Consulting
In addition to what has already been said: be sure to weight your projects. Some may be more time intensive than others, or involve certain people more than others. I find that if you can quantify time and efforts and use that scale to determine capacity it tends to work better than sheer number of projects.
Helping you plan/execute tech & sales strategies
Just like most things, the answer is a bit of an "it depends" situation. Generally speaking the more your app functionality/features/experience is tied to calls and SMS then the more probabilistic it is you should need to test the interruptions. FWIW my firm has helped launch dozens of mobile apps and I cant think of a single instance where we tested this with any regularity. Generally speaking though if you were to want to test it regularly then I would just add it to the list of regression scenarios your team tests after making updates to the application and makes sure nothing changes/alters unintentionally.
Emerging Markets Entrepreneur & Investor
The following is not exhaustive nor is it legal advise. Crypto-Economy 1. You'll want to have a good 'crypto-economy' and plan for your token. What are the pressure mechanisms on price/supply. What is the actual use of the token within your application or network? Can your token just be substituted for ethereum or is your token unique and absolutely necessary for a new ERC-20 token. 2. Plan a legal structure. The legal structure you choose is very important because it determines (to some extent) the governing law. Each token is different and therefore you should not just copy another but rather get a specific plan and structure for your token. The legal structure will likely impact your disclosure documents, KYC requirements, tax and ongoing legal requirements. 3. Pick Attorney(s) to draft legal agreements. There are many agreements that need to be drafted including the purchase/sale/terms/disclosure agreements. It's best to have a law firm do these, and be covered by their professional liability insurance (if you can)! 4. Do KYC for your sale Any token sale needs to abide by AML/CTF laws. This is an absolute must, and even if all else is equal, if you are found to be aiding or abetting terrorists or money launderers, you may find the long arm of the law reaching out for you. Your KYC should be connected to your ERC-20 contract. The folks at https://KYC-Chain.com may be able to help. 5. Be honest Consumer protection laws exist for a reason, and you should have an ACTUAL product and use case. **This is not tax or legal advise. I've written more on this here: https://flagtheory.com/successful-initial-coin-offering/
Business Strategist & Conversion Expert
I produced a show for three seasons with a couple techie friends. Getting paid sponsorship usually requires numbers: demographics, viewership. The person making the sponsorship decision wants to know that the viewership is in sufficient quantity and the right age range, socio-economic status, etc. to be a fit with their own target market. You can calculate an ROI with these numbers--an agreed-upon # of viewers = so many active prospects for the company = a certain # of buyers at $price = total revenue. But it's an educated guess until you have a track record. Sometimes, especially if it was a marketing agency that ran all these decisions for the end customer, I was told if they went ahead it would be because of "goodwill" and not an ROI-based choice. Local programming did matter. Demonstrating you could get at their target market was key.
Co-Founder,UXHack.co | Product & Growth Consultant
I myself run a startup and recently started tying up with big co-working companies and online educational providers in India. So yes, I don't think you should feel anyway less or intimidated by the brands you try to reach out. Based on the patterns I had observed in my conversions - a. Email to right person is the best way or second best use of LinkedIn inmail b. Use of introductions And the most important - you should be able to really articulate well on how they benefit with your partnership.
Strategy Consultant | Marketing | BI | Analytics
Focus on your core activity and save money. VAs are good if you can devote initial hours and train as per your need. Are you looking for one? I can suggest few top resources, who can do FREE trial as well.
Mobile Application Design
16
Answers
Strategist, architect, designer for every screen
Designer. Specifically a UX "designer" as you say, who doesn't just draw screens, and won't draw any for weeks or months. They will not just use their knowledge but will go out and talk to users, observe how they solve the same problem today, and help create the scope of work, and design the basic functionality. If you hire a developer first, they will build stuff that may or may not be of any value. If the company survives the first few rounds of building the wrong thing, you are still spending a hell of a lot in rebuilding, re-marketing, etc. etc.
Cryptocurrency
6
Answers
COO/CMO/CSO and guru at revenue engine building
A crypto currency amounts to potentially strong substitute for brick & mortar-like and financial-intermediary based- transaction structures. It is a large idea, it is game changing, and it requires a rather substantial balance sheet and time to move from concept, to prototype, to commercial viability. Having been part of a similar disruption in the financial intermediation / transaction-facilitation space, I can confidently it will take years (3 to 5) and a substantial team (6 to 8 seniors plus outsourcing) to take a concept to fruition, and earn your first dollar. Conceptually, and as a strong substitute/alternative to traditional structures (and currencies), your idea is most attractive to those larger or international companies seeking to expand in emerging markets around the globe (Note: Firms in Africa are among the largest users/traders of bitcoin). You might consider a two stage approach. First, find a market leader in the US, a real powerhouse, with belief in your concept, and with a depth of connections and quality of force to lead a start-up drive. Bring them into your team on a partner basis (giving them a lions share). Then, as a second stage, let them led the effort to attract the start-up / development team, the specialized talent, the pocket books of seed round investors, and access to potential customers. Have no doubt, this is a heavy, heavy lift - and you will need to commit for YEARS regardless of the financial impact on you. (Especially that typical Seed and VC are skittish over Fintech, which has produced 98% losers, and only 2% winners (because nearly everyone underestimates how sophisticated one needs to be to disrupt in a space that trades OVER $1 TRILLION PER DAY.) In short, play to your strengths (the conceptualization) and trade what you can (equity in the venture) to those who have a much better capacity to lead the venture through planning and seed funding. Budget what you need to be able to then do four things: customer validation, planning (tech, rollout, sales, and ops), transaction protocol design, and technology development budgeting. As relevant to your question - I was a Chief Marketing & Planning Officer for a powerhouse-led group of Wall Streeters and their financial intermediation disruption play (a business that is now skyrocketing). Happy to have a chat if this is something you really want to pursue.
Management Consulting
Two main things: 1 - has been mentioned below, which is give feedback. Do it publicly (on their website, LinkedIn, etc.) and if possible give a brief case study. In other words state how you met and how they helped, how your life is better after acting on their advice. 2 - provide a further introduction. Introduce them to another potential advisee, client, or even an expert from they can get advice on a different topic.
Growth Hacker
If you want to start building your own Yelp like directory for a particular city and industry but you are on a tight budget with limited tech skills I would definitely suggest WordPress. But it can be tricky as WordPress has several different options and you can get easily lost and even it could end up getting very expensing if you don’t play it right. Here are few helpful resources for you to go over and decide. Adam from WPCrafter has done a very good job comparing top 3 WordPress products to build a site like Yelp, watch the full video here https://youtu.be/Ykid7UTXxYI Then you can watch a step by step full video on how to build the directory here https://youtu.be/sRbUsQXyEOc There was a detailed article by Codeinwp on the same topic that can be found here https://www.codeinwp.com/blog/create-a-local-search-directory-like-yelp-on-wordpress Hope this helps you get kick started with a tight budget.
Unique Insights, Creative Solutions
Don't worry about the fact that you "failed". What you presumably did is work hard, and learn a lot, and probably created some quality stuff, regardless of whether it ended up being published. That's usually all your potential employers will care about. The people that work for companies that end up going out of business aren't considered failures. They generally produced quality work but their company may have just not been able to find / convince the right customers, which is equivalent to you not having found the right publisher. This is an optimistic way to look at it, but that doesn't mean it's not true in your case. I would publish whatever unfinished books you have on Amazon as e-books. Make a title and cover image. That way they're 'published' immediately, and each book will even get a DOI and/or PMID #. Then you can continue to edit them and finish them whenever you have time (see: https://kdp.amazon.com/en_US/help/topic/A2KRM4C8E91086). Meanwhile, if you have other non-book writings, try publishing them as guest-blogger posts on other people's existing blogs. best of luck, Lee
Job Search Strategies
4
Answers
I help you buy, sell, plan, value a business
I've been selling to businesses my entire career. Getting into B2B sales is easy. Find a company that you like who sells to small business and find out who the sales leader is. Connect with them and ask for an appointment. Explain your desire to get into B2B sales. Explain that you'd like the opportunity to learn and demonstrate your value. Then let them know that you'd like to join their team and you'd be happy to work on a commission-only basis. If you can cut it in commission sales, you'll have a world of opportunity available to you. Good luck. Arrange a call if you'd like to discuss your specific details. Dave
Digital Marketer Ready to Help You!
I have been able to buy views via Google Adwords. Google Adwords provides several options on how you can pay for ads and what you can track, with one of them being views. This is usually designed for brand awareness purposes and you need to have a channel and video set up for any video advertising to work. If you need more help with Google Adwords or have any follow-up questions, feel free to call or message me.
Online Marketing
4
Answers
Business Strategist & Conversion Expert
1. Pay for targeted traffic. If you're selling well on Amazon, you have a margin and therefore a budget. Do you know your cost of customer acquisition? What kind of a funnel do you have set up on your site already? 2. Get influencers who are known in your field to talk about you. This is probably the best low cost/maybe free thing you can do to generate traffic.
Business Strategist & Conversion Expert
> sales (converting visitors into buyers) > marketing (getting noticed, bringing interested people to the point of having a buying conversation with you; includes everything from email campaigns to events) > display design (merchandising, eg. water bottles) > training/coaching (how you run a class/session) > hiring (what staff you need, how to filter for the right candidate) > bookkeeping (keeping track of income and expenses; knowing the score) > profitability (how to get the most profit out of your operation) These are just off the top of my head. They are main categories which you can drill down into for specific topics.
Expert & Actionable Advice on Ecommerce Marketing
I don't do much print design, but I was just helping an associate look for some tools like this. Both of these are online tools, and allow one (or more) page creation. Adobe Spark looks like a good one! https://spark.adobe.com/make/brochure-maker/ Brochure Maker also looks pretty slick! https://www.befunky.com/create/brochure-maker/
Business Strategist & Conversion Expert
Having a blog is a platform. It's an unknown platform at the moment, so it's not very valuable yet. Traffic is the name of the game: you want eyeballs on that blog that are connected to brains that are already interested in your topic. Find influencers who are respected in the field you're blogging about, and get them to say something about you and your blog. That will do more for you than anything right now, while you're unable to pay for traffic. On your site, you want to have relevant offers. Leverage the traffic by getting interested prospects to sign up to your autoresponder list. That way, you can continue to market to them...qualify them further...and sell them. Multiple times. Do not allow visitors to escape without the opportunity to opt-in to your list. You fought hard to get them there: make sure you can continue to market to them. After you get the basics of a funnel set up (Traffic >> Opt-In >> Sequence), consider the concept of Laddering. This is where you have increasingly valuable offers for people to buy. A huge mistake I've seen many beginner marketers make over the years is to have only one product or service to sell. Once the buyer gets that...what else is there to buy? Remember that there will always be some people who will buy literally everything you put out there. Make sure the solutions you provide work. And once you are confident in their quality, be happy to sell them to people. (Sounds weird, but a lot of people get bent out of shape at the idea of selling something.) Finally, keep in mind that if you create and own the product, your margins are much higher than if you're an affiliate. That means more revenue to you, and more cash to make choices with.
I help you buy, sell, plan, value a business
You develop an avatar or model of who your ideal client looks like, then try to find out who they are. Then you call them. On the telephone. You drop by and introduce yourself, you do sales. In my experience, chambers of commerce and business mixer events are full of mutual fund, insurance and real estate salespeople. Go talk to people who can use your services. I've been involved in B2B sales my whole life. If you'd like to discuss your particular case, please arrange a call. Thanks Dave
Google AdWords
7
Answers
Author, Speaker, CEO
Since you have experience managing the account, you have a general idea of how much time you spend on it. Hiring an expert may or may not need more hours, than what you have been investing, but that is something you can suss out in a conversation and after they review the account. Once you know how much time they'll spend then you just need to determine an amount that offers them fair value for their time based on their level of experience. You can either choose to pay them by the hour or you can do a percentage model. As an agency, we charge a percentage of ad spend. In general, every thousand dollars of ad spend requires an hour's worth of work. This is non-exact as it also depends on how much testing and landing page optimization is being done, but it's a good rule of thumb. The percentage, however gives us incentive to keep the spend profitable and ensure the client sees a solid ROI. The better the ROI the more they are likely to spend, which increases our income and gives us more hours to optimize the campaign for better performance. The trick is to never increase your budget if you're not getting good ROI out of it. Of course, campaigns that start on small budgets are trickier because they need time and data in order to be optimized. If your ad spend is low then consider paying hourly until the campaign is improved enough to increase your spend and move to a percentage model. Here's an article on pay-for-performance models: http://marketingland.com/love-pay-performance-seo-wont-heres-209555. It focuses on SEO, but many of the same principles apply to PPC.
Founder @ MotivLeads - Paid Media Pro
I'd recommend defining what type of art you are seeking to find on Instagram. For example, optical art is a specific type of art. After some searching on Instagram, I was able to find #opart, which focuses on this particular type of artwork. To become more noticed on Instagram, I'd recommend finding a niche. Instead of creating an Instagram account about art, a better strategy would be to create an account about a specific type of art such as optical illusion artwork. The more specific you are about your niche, the better you are positioned to grow on the Instagram platform.