Wordpress Design
4
Answers
Speaker // Founder // SaaS // Tech // Culture
Like most things in web development there are 100 ways to slice that pie - so this answer is by no means all encompassing of all ways to do so. Depending on what your objectives are I would recommend one of two ways: 1. Use the built in WP gallery feature tied to the WP core. No extra code and thus you couldnt get any lighter than that. It already resizes the images to different sizes. To access simply goto "insert media" and look in the upper left hand sidebar for the gallery option, select your images, determine size, press insert. If you want to customize the wp core gallery functionality to show attributions or something similar a good wp coder could knock it out in 30 min or less. 2. If you want a lot of features and customizations an display and interaction I would recommend just getting Revolution Slider. It has more features than you could ever need and it can pull images into galleries OR it can pull posts in from WP and use the featured image, title, and any other custom field you have into the slider. There is a lot more that could be said but that is a quick - to the point - response. Cheers!
3x Entrepreneur in SaaS - Sales and BD Consultant
This would really depend on your goal of the lead channel. If you want to deal with warm leads give http://inspirebeats.com a try. InspireBeats will help you find and build a list of targeted leads, do research on them, and warm them up for you through a personalized outreach. That way you have an additional channel of leads flowing in for your sales reps.
Founding Partner, TimeshareCMO.com
According to Clarity's documentation, no. The client suggests times and there is some expected back and forth before a mutually agreeable time is agreed upon. Details here: https://clarity.fm/help/articles/2/how-does-clarity-work
Unique Insights, Creative Solutions
I'm currently advising a client right on exactly that kind of customer service integration. Look into Live Ninja (https://liveninja.com/). It brings together the best of both worlds from web and a call center. Voice + Video + Instant connect without any special software, or a phone. You can have either one way, or two way video, and text chat too. Obviously, get nice uniforms for your call center guys if you haven't already.
AdWords Certified Professional, Web Design & SEO
Print advertising is expensive and phonebook usage has certainly declined. The marketplace can also be pretty fragmented with so many different publications. It would depend upon your market such as if you have a lot of retirees/seniors in your area that may still utilize a book? And have you previously found good results with phone book ads? If you feel like phone book ads give a good ROI, I would put an emphasis on having solid assets in place to support it such as high quality photography, good online reviews, and modern, mobile friendly website. I hope this helps. We are Google AdWords certified if you'd like to put more of an emphasis on online ads. Feel free to set up a call with me if you'd like to discuss.
Clarity's #1 Advertising Expert
I'd run a lead ad targeted towards people with similar job titles or at competing companies. Include relevant job information (title, salary range, etc), then promote the ad as "easy application" and require full name, email and phone. Once they apply, send an email requesting their resume or get them on the phone. I work for a digital ad agency (AdvertiseMint) that specializes in Facebook and Instagram ads, we could help you set these up if needed. - Brian
Product, Growth, Business.
If you can skip investors and run with your customers money - do this until you're ready for big round. What is good traction...? It depends on how you sell it to investors, how you pitch them, actually. It's not about real traction on this stage in 99% of the cases. But... if you really want to understand what the best traction is, I think it's all about retention and customer happiness. If you have very less amount of money, or companies can't leave without your software and are going to use it daily, switch from other e t. c., so this is the best traction measurements. You can grow money and # of customers, but if they really use your product and like it - the best traction you can have. If you want understand your best traction before the launch, so initiate pre-orders with great discount. How much traction you have is not so important as how fast and how good it is.
Serial entrepreneur, mentor, advisor, interim CTO
As a rule of thumb it's better for you to continue investing yourself as far as you can. The reasons are: 1. The later you raise money, the more your business should be worth 2. You are able to retain more control of the business 3. Fundraising is very time consuming and will divert your attention from making your business work Having said that, if you're getting to the point where you can't continue to move the business forward (or at a good pace) without money then it's worth looking to fundraise. Dan
Expert in location independence/work-life balance.
If you don't mind managing other people, keeping full control will probably be less frustrating in the long run. Your business has a narrow offering, so adding multiple opinions may result in more headaches. Management is a whole separate skill, though, so be prepared to dedicate real time to managing your team (whether it's a partner or a contractor). Another option — assuming the marketing and design is within your capabilities — is to work on the way you schedule your time, which could make the work seem less demanding and take less time. This is what I've done (I'm a developer, designer, and marketer), and after owning an agency with both partners and contractors, I've much preferred staying on my own and being a better manager for myself. If that sounds like something that would work for you, I'd be happy to talk with you about laying out strategies to make that work. Request a call and we'll set it up. Good luck!
Expert in location independence/work-life balance.
To read data from another URL and analyze it is possible to create as a WordPress plugin. However, very little of the actual code in the plugin would be WordPress-related. Does the Kissmetrics site ACTUALLY analyze your site? Or is it "identifying improvement opportunities" and requesting you email for more info? (Neil Patel does this; if you enter the same URL twice, you'll get different results from his "analysis".) So the short answer is yes. Medium answer is that it's not going to have much to do with WordPress. Long answer is that the function you're looking to mimic might actually just be marketing smoke and mirrors. If you'd like to get a full technical breakdown of how the plugin can be built, I'd be happy to work through it with you. Request a call and we'll set it up. Good luck!
Value adding advice built on analysis.
Being from Denmark, I had to look up disposable books as a concept. It lead to an interesting link, I wanted to share, that describes disposable books as "the dregs of the book infrastructure" http://craigmod.com/journal/ipad_and_books/. So I assume, that your market is in some sense a niche market. That leads me to my first suggestion, which would be that you build market knowledge from your existing ebay-customers - f.ex. through a newsletter or website with unique content from your area of expertise or just by asking, when they buy. Are they passionate about which books to read? Are they interested in volume - to look good on the bookshelf - or are they interested in individual items, and buy disposable books, because they are cheap? Are they price sensitive? Are they driven towards specific genres? Will they buy again, or is it a one-time deal? If enough people sign up, you get new distribution right there. Also, I would want to understand how your business model works. Does it allow for price differentiation if you add value to the product, or is it low-margin high volume (which would explain your idea of selling more pr. transaction)? Does the model allow for you to make a living out of it, or is it a hobby? What drives the needs for "massive quantities"? How do you aim for driving individual books in massive quantities unless you are Amazon? Then I would look into your distribution channels. You have two options: Stay on ebay, or go outside. Let's start with ebay, which supports individual transactions, but "massive quantities" are a little harder. Here is a few things you could do: 1. Build better storylines on your sales - add value to the transaction. "I have read this book, and it is great" or "Here are some online reviews". Show that you are passionate about the product. 2. If you need the ebay platform for some reason - convenience, legitimacy - think in distribution through others. Could family, friends or someone else help you? You provide the storyline, they provide the phone number, you split the revenue. Low risk for them, some payment and better distribution for you. 3. Theme the content - sell packages about f.ex. project management, parenting, etc. These are disposable books - maybe some customers are looking for volume? If you want to move outside ebay, consider some of these suggestions: 1. Build your own website, where you add reviews to the books - become the source of knowledge on disposable books, recommendations, etc. See what existing websites do, and implement a different one with the structure, you like. 2. Sell directly to bookstores or have them take your books in commission. If you have them in store anyway, they might as well take up space in a bookstore. Maybe they can also better buy volume. 3. Look for existing platforms, that support volume sales - f.ex. Amazon or similar - f.ex. this: https://www.goodreads.com/genres/disposable. 4. Build a physical store supported by webpresence, or get to go to book stores or libraries, where you sell the most interesting of your books. 5. Host disposable book meetups - like home parties, in cafés, in your own apartment. Create a cult. 6. Think about, who is in the market for massive quantities of disposable books at the same time. Could someone want to open a bookthemed cafe with lots of books on the shelf? Could a filmset be looking for a lot of nondescript books as a prop? Think of other situations, where columes of books are needen. I hope this has helped you in your way forward. If you are interested in more suggestions or thoughts on this, feel free to set up a call. Best regards Kenneth Wolstrup
Digital Privacy Expert
Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedIn,. Worst case scenario, send a 'permission pass' email where you simply gauge interest and let them know you won't be emailing them again if there's no interest. Keep it very short, non-commercial with just solid information/links to web, and an easy to reply yes/no answer.
Search Engine Optimization (SEO)
3
Answers
Digital Marketer // SEO & Content Marketing
Hi, The language annotations are a best practices conducive to a better organization of your web pages within country and language SERPs. They won't provide higher rankings. They will, however, produce a better experience for users who will find content that is intended for certain geographies, so if by "better" this is what you were asking, then it could be. Typically, if you succeed with your SEO program in country-specific campaigns, chances are that the localized versions of the content will also rank in the local version of Google. The example above is correct.
Visionary, Strategic, Clear Thinker: Doer!
Have you considered providing the book in electronic format. If somebody wants the book and are willing to pay the shipping fee, they get the paper copy, otherwise, it's a download.
Access to Egypt, Africa, MENA and Halal markets.
Start providing knowledge services, write down areas you are best at and advertise your services probably against an hourly rate. You can use lots of freelancing sites to spot on jobs and projects and as you collect enough money, this will help you to restrategize and relaunch a successful venture. I went through this sometime ago and put a full system for it.
Access to Egypt, Africa, MENA and Halal markets.
I ran a web design agency for 6 years, despite of studying PMBOK for advanced project management (for Engineering projects). I used "Web Redesign, Strategies for Success by Kelly Goto" Courser Link: http://www.lynda.com/Web-Design-tutorials/webredesignstrategiesforsuccess/316-6.html as a basis for building our project management model. 1) Breakdown the project into milestones for your team and for your client example (Finish Wireframes, Confirm on Design Palette and colors, Confirm on Content, Functionality Testing) 2) Include all expected tasks/hours from the beginning, should be increasing with your experience, especially you are focusing on specific platforms, let customer see the different dates in which they are required to provide feedback, even schedule calls with clients on these days 2) Use a robust Project Management tool like BaseCamp, where you can give client direct access to the platform preferably with a Skype/Telephony functionality to schedule calls. If you need any more help designing and deploying your PM system, I would be glad to help.
Clarity Expert
There are many different kinds of investment that you might be looking for. I am afraid you will need to provide further details about your startup's niche, your investment goals, etc. before recommending any particular path. There are angel investors, there are VCs, etc. and also incubators / accelerators depending on what your business is and at which stage it is. Be sure to have a well-researched estimate of how much money you need to raise. I would be happy to discuss the possible options for you over a call.
Expert in location independence/work-life balance.
I'm not sure of an app specifically designed for tagging, but if you use something like Sublime Text there's a fuzzy search as well as a "find in folder" search that would allow you to search all files contained in a project for the function name. I've had similar problems where I know what I need, but I can't remember the file name; Sublime Text solved that for me. Good luck!
Intellectual Property
3
Answers
Serial Entrepreneur with Clarity
For clarification. If I understand correctly, this is the womans business and you currently own the logo/word mark? For starters. If you filed the mark yesterday. You still do not own it officially. There is a long process of showing proof of use and paying the government fees. If you were my creative and squatted on the mark, I would take offence. There are other ways to extend your services that you should consider before this tactic. I know that might not directly answer your question. But, she is a non-profit and it might be best way to cut ties off and prospect new clients. On the other hand - if you need a stash of proposals, i used to own a creative agency to send and help you get started.
Founding Partner, TimeshareCMO.com
After advising and marketing for tech companies for over 13 years, and for as much as I value my own profession, there is no escaping this path: Start by getting your first 10 customers. No joke. That is harder than it looks. You can do this via social media, cold calling, personal networks, door-to-door sales. Then get the next 100. By then you'll know a lot about what kinds of people use your product. What do they have in common? What do they love? What do they tell their friends? Only after you truly understand this does it make sense to do "marketing"-in the sense of buying advertising. Marketing actually encompasses all these things, but most people think of it as buying ads, so I like to clarify. Then once you have all those users, talk to them. A lot. Use the phone, email, surveys, in person visits to know them intimately. Try to anticipate their needs. Get them to refer you to their friends by having an incredible experience. That is the single most cost effective way to grow a company. Advertising--even if on social media-is very expensive and can be time consuming. Until you know who is buying your product and why, it's hard to focus a marketing strategy enough to make it effective. Let me know if you have any questions on this.
Tech startups and entrepreneurship
5
Answers
Clarity Expert
It sound to me that you will not be there for a long time. If the owner is not giving you any rights it is a clear sign.. Look like he/she needed a helping hand and that's what you did.. 1- This is not a fruitful relationship between you two and he is not committed to you.. You drove his business and now he is benefiting from your presence.. Collect your money and get out. Do the same thing by yourself and shift your customers to you.. OR.... 2- Set monthly targets to cash out. Say... if you reach 100K/monthly take 25% and if you reach 300K/m take 35% of the incremental in revenue on top of your 25%, sign an consultant contract, get your money on time and leave.. Change your approach and don't get caught up in company equity and shares etc... . if owner is dragging don't drag along with him. Act quick...
Zend Framework
3
Answers
Cloud & Automatization professional & Founder
Zend Framework 2 is one of the most used Frameworks out there standing next to Symfony 2/3. For example the Magento Shop Engine is based on Zend Framework 1 as well. This said Zend Framework 2 is a good choice for web applications in general and there are lot's of developers out there. Zend.com even offers certifications as Zend Framework 2 Certified Architect - so you can use their Yellowpages to find capable developers. Anyways I would not recommend to start creating an ecommerce site from scratch since the existing engines provide so much more than a nice frontend for customers and payment gateway integrations. There are many existing engines you can customize - what most shops do.
Clarity Expert
I hope I understood this right! You are in Canada and want to sell USA products but you don't know how and don't have licenses! Yes?... 1-Find a local Canadian supplier that have the appropriate licenses to sell, meaning that they can import from USA, 2-Call USA suppliers and tell them you want to buy in bulk and sell in Canada and need wholesale prices. 3- Find an importing/exporting company with appropriate licenses and ship your products 4- Cut a deal with a Canadian distribute on monthly sales commission OR per quantity sales price and collect your cash.. 5- I didnt get the part with online store!! Than you need to set up your online store?? BUT, make sure to start with local chamber of commerce or similar government offices to get understanding on what you can import and export, licenses etc... before you do anything.
Entrepreneurship
8
Answers
Startup and Small Business Mentor, Entrepreneur
It's a well-discussed and accepted principle of entrepreneurship that founders benefit from being surrounded by people who can support them on multiple different levels. I recently read an article which outlines the five mentors a founder needs in her arsenal. I can't find the article specifically, but there are many out there that are similar (http://www.entrepreneur.com/article/225184). The gist of most of them is that you need to surround yourself with advisors that can cover you from all angles - business in general, your business specifically, you personally, your professionally, and from experience as a founder themselves. This is a hard lesson for starting entrepreneurs because they tend to be either proud, intimidated, or not sure where to start. I only recently learned how powerful reaching out to others can be, and building my own advisory team. I did my first venture all on my own, and a big part of the reason I left was that I had no partners and had not brought anyone in to the fold. I was too proud. While I did relatively well for being on my own, I could have taken that company to a whole other level if I had sought the advice and experience of others who could guide me. To be honest, I think I was afraid to be successful because it meant opening my ideas and my business model to possible criticism when I had invested so much already. Big mistake. Go and find VCs who are willing to have a chat and introduce you to the fundraising game. Go and find other entrepreneurs who have been there. Go and find other leaders in your industry who know it well and have battle scars from selling or building. Go and find professionals who are like you, and who are not like you. Besides the great experience and feedback they can give you, they all have networks and people love to help and be experts. Ask for as much help as you can get - if you need something, you will definitely not get it if no one knows you need it.