Here are some things I would try. 1. LinkedIn Advertising. Why? Because it seems like your app is designed for a very specific type of person and on LinkedIn you can target users with ads by job description (amongst other things). In short, if you've got a pretty good idea of the job titles, skills, industries your target audience is in, LinkedIn might be a good option. You could send users to a company page (where you register interest in a product). Build your network (by building up your audience on LinkedIn). Or send users to a dedicated landing page where they can download the app/register their interest. 2. LinkedIn Group Discussions - Find and sign up for groups on LinkedIn relevant to the app you're considering - Propose the solution you're considering testing - Ask people if this sounds like something they would be interested in - Ask for beta testers to sign up (by emailing you or to a mailing list) 3. Facebook Ads. This approach would be similar to the LinkedIn Advertising. Set up a simple landing page (using something like Unbounce or Leadpages) or whatever you have access to, create some niche audiences using Facebook ads and see what happens. 4. Podcast shout out. Look on iTunes for a podcast related to your audience/industry. Set up your landing page. Pay the podcast a small fee for advertising/referencing your service and give listeners an exclusive discount. 5. Twitter ads. Same as Facebook/LinkedIn but with Twitter. You might want to use the "lead gen" option to collect email addresses and then go from there. If there are common keywords that people in this industry are likely to put in their bios or reference in their timelines, you can use a tool like Followerwonk to build a niche targeted list of 100 users to target with advertising on Twitter. 6. Reddit could work. You'd follow a similar process to that noted above but instead of finding users on Facebook, Twitter, LinkedIn, you'd have to spend some time finding relevant SubReddits to post in. 7. Google Ads. If there are specific, niche keywords people use in this industry you could set up a landing page and then send traffic via AdWords. The key would be making sure your keyword research is super tight. You might just want to use exact match keywords for a campaign of this nature. 8. If you have them already, message your LinkedIn connections. Ask them if they would be interested in the product you are offering and if not, would they have any recommendations for people who might be interested. You can connect with the people they recommend on LinkedIn, or just ask for a bit of word of mouth support. 9. Meetup.com If it helps to keep things small scale, maybe you could go local. Use meetup.com to find groups that are relevant to your audience. Attend their event. Demo your product/service and see if anyone will buy or is interested in testing. This is a really useful way to get direct feedback. 10. Target followers/users of any competitor products. You can do this in most of the advertising platforms noted above in one way or another. You can also do this on Twitter. -Find a competitor account. -Put their Twitter account name in the tool Followerwonk - Download their follower details - Go follow and engage with some of their followers - See if you can build up a small audience who you already know are paying for something similar to what you've created 11. Another Twitter option. - Download Tweetdeck - Set up a column that filters by keywords related to your product,service,app or industry. If anyone shows any indication they might be looking to buy a product like yours or maybe you can just help them in some way, start Tweeting them. Costs you nothing but your time on this one. Hope these ideas help! Good luck with your app!

Can you provide more details? Who is your target - age, gender, geographic location, etc?

You can search Google for a list and then I can help you in developing a strategy for data extraction and rest of the process. Let's setup a call.

The biggest challenge is not finding money but finding viable livelihood options for the poor. I suggest you study Prof. Yunus work. First work with the poor and let them come up with local opportunities for generating income. Take a few viable cases and fund them. Once these ventures are viable, you have a proven business plan for the investors. Why investors? You may even go through the regular banking system. Your margin will be what you charge extra above the lending rates. VC funding will put extra pressure on you to charge very high rates and it can be regulated by the govt, as it has happened in India. Such high rates also defeat the core purpose of your business. All the best.

Keep asking great questions and focusing on fixing the issues and you'll get there! Video needs some innovation to become more accessible - you're on an interesting path! Upon visiting the site - I'm not surprised that this is an issue. You are doing very little to illustrate how your product delivers value - and oddly, there is no explainer video - which for a company that produces marketing video, seems like not only an obvious move, but a requirement. You need to go beyond benefits and talk about the value, but also tie it to how you create it. Not suggesting any of the below as actual copy - just illustrating: "The marketing value of video is huge - but producing video is time consuming and expensive. We've made it easy by producing the video for you - all you have to do is pick the one you want, add text, a logo, and your call-to-action and you've got a ready-to-upload video in minutes." I'm sure you can improve upon the wording - and I may be off on exactly how it works (since we've agreed that the site isn't telling us that) - but I think you can greatly improve conversion and interest in the product with something similar. If you'd like to walk me through the product I'd be happy to provide more specific feedback once armed with the facts.

The number one thing to do is to make sure your email template is mobile responsive. If you are using a mail service like Mail Chimp, that work is done for you. But if you are using a CRM that requires you to create the template, you want to ensure it is designed for mobile. Gmail can be especially tricky with responsive. Here is a great tutorial that goes over designing for Gmail: http://webdesign.tutsplus.com/tutorials/creating-a-future-proof-responsive-email-without-media-queries--cms-23919. But if you don't have someone on staff that does your web/email design and you're technologically challenged...this is definitely something to invest some money in a good template for. Second, for email copy, you want to keep it short and your calls to action, near the top of the email. Think about how you personally read email on your phone...having to scroll down through an email, after a few scrolls, you stop and move on. Make sure you get your point across early so that people don't move on past your key message. All graphic emails and short infographics also do well on mobile. I love this website for inspiration for short or graphic emails: http://reallygoodemails.com/ Third, take advantage of the preview text in your email. Preview text is the snippet of copy pulled in from the body of your email and typically displayed underneath the from name and subject line in a subscriber’s inbox. You want to grab people's attention here so that they open your email. Here is a great article on taking advantage of this text. https://litmus.com/blog/the-ultimate-guide-to-preview-text-support

The procedure of creating multilingual sites in WIX is quite complicated, as described here: https://www.wix.com/support/html5/article/tutorial-creating-a-multilingual-site Should you decide to drop WIX and move forward to WordPress, you can use the WPGlobus plugin. Everything is much easier there.

Crystal balls are never as crystal clear as we would like when peering into the fortunes of the stock market. I've worked in the market for more than 35 years and can tell you no one truly has the answer to this question. I'd be happy to talk to you about my views and give an overview of the current market valuation and factors that could create more volatility in the coming months.

Conversion at the page level is often impacted by who is showing up - and could be indicative of a mismatch between the ads you are running, the audience they attract, and the messaging on the landing page on arrival. You're also asking for both a phone number and an email address - while offering very little information in return - like what cities this is available in - what it costs - how long it takes, how it's different / better than other services in this same vein. Consider narrowing the focus of your ads down to a single city, and then customize the lander to include challenges specific to that city that this would eliminate (the long Saturday lines at XYZ Market - traffic on the crosstown etc) and reference brands and stores they'll know. The more you can make the landing page a reflection of your user and the problem you're hoping to solve for them - the better. Right now, it's not reflective at all - leaving most details to the imagination. Once you've dialed in on the approach in a single locale, you can expand your campaign by repeating the process (still customizing per market). I hope this helps.

A $5 Billion purchase by Verizon is hardly what I would call a "collapse".

I'm in no position to advise on the cost of a Tinder-like app - having never used it myself. I can however share some thoughts on Freemium. Freemium is too often engaged because it is easy - not because it is right for the business. You'll still need to determine how'll you make money, even with freemium, so it isn't an escape hatch from figuring out monetization - knowing how you'll make money from the beginning is critical. Check out this video by Dan Martell: http://www.danmartell.com/4rulestofreemium/ I'll summarize the decision points around freemium below: 1. There are 10M+ users in your market. 2. Free distribution will give you a competitive advantage. 3. You have a simple value proposition and process. 4. The marginal cost to service additional customers is near or equal to zero.

Quality control is always a concern when working with an overseas vendor, and I can only imagine your frustration with the samples you have received. My advice having sourced from China and many other countries is that you need a person on the ground to make sure your expectations and specs are being met, so see if you can find an agent (not associated with the factory) to work on your behalf to save the time, cost and hassle of having to fly overseas. That said, unless you are at a scale where it makes sense, I have found over the years that it ends up usually being cheaper in the long run and much more efficient to produce domestically if you can. While overseas pricing can seem a lot cheaper on the front-end, if you run into issue (like you have), the savings end up evaporating. Hope this helps, and happy to jump on a call to talk in more detail.

Talk with the folks at MyUS.com about your situation. Likely they'll be able to provide a simple + cheap way to handle this. And... overseas shipping is always expensive, so depending on your product, profit margins may not allow selling through overseas Amazon organizations.

Hi, what a great question. Ever since my best-selling book, Invest Local, came out in 2014, I've been getting lots of Clarity calls about raising capital for small business. You haven't specified if you are looking for debt or equity financing. Let's discuss both. Equity: The investors you've spoke to are likely 'accredited.' This means they can make any investment they choose with their money because their net-worth makes them exempt from securities laws. They're right. Your deal is too small. In order to be interesting to investors who want a diversified portfolio, you need to find a few very small investors. This means they won't likely be 'accredited.' So how can you sell them shares without breaking the law? You need to use another exemption if you don't want the hassle of creating a proper prospectus. This means friends, family and business associates. This is sometimes called 'Love Money' because it comes from investors who are supposed to love you. Check with your provincial securities regulator about the 'capital raising exemptions' as there are some subtle differences between the provinces. You may also wish to use what's called an 'offering memorandum' which is a lite version of a prospectus. In some provinces you don't even need audited financials for an offering memorandum. Debt Financing: Borrow the money, but if this is a startup, forget about the bank unless you can personally secure a line of credit with your credit score and net-worth. Some alternatives do exist, for example, you can sometimes get an advance against a purchase order from a factoring company if your customer is solid. Most entrepreneurs who need this level of capital will put up personal assets as collateral, such as getting another mortgage on their house or pledging assets such as stock portfolios. If you don't have any assets to serve as collateral, consider doing a combination of debt and equity financing, find a partner and give them equity in exchange for them guaranteeing the loan or putting up collateral. Government programs also exist. For example the SEED program will lend $20,000 to new business ventures and it is offered via different economic development agencies across Canada. Here is a video I did last year about courting small business investors: https://youtu.be/w0pJN4QB6Jk If you want help or wish to discuss your case in particular, please arrange a call on Clarity. Thanks David C Barnett

I think a better question is: would you consider taking a free call once per month for a charity leader who could not otherwise afford to speak with you? Clarity could make a huge impact on the nation's +1 million registered charities by providing such a program.

Look at your peers and the people involved in the incubator. If networking with them enriches your venture and helps you out, then it's a good idea. That's the way you decide on an incubator or a coworking space. An acceleration program, though, is a whole different monster.

Step one, spend a day researching competitors, keywords, onpage and offpage SEO...and then get yourself knowledgeable enough to find an expert who has experience in your industry and then work with them...try and implement their suggestions yourself if your team can...that will reduce cost.

Can you alter the post to bring in better traffic? Can you add a form to better qualify traffic and maybe capture email addresses? Could you add ads to that one post and get some revenue? If there are a ton of links to that post it could impact your overall rankings - not by much, but it is possible. I alway say there is no such thing as bad traffic, so why not try to turn this into a net positive. I'm happy to discuss further in a call. Best of luck!

Some ideas: - Have Pokemon stuffed toys as things that are found on the scavenger hunt. Or have them as prizes, or have Pokemon 'currency' as a prize. - Set up Pokemon 'lures' through the app. They attract Pokemon and are used by businesses that want to bring traffic. You could place the lures at places along your scavenger hunt trail. - Find a local Pokestop (or whatever the places are called where they Pokemon cluster), and put a sign on a lamp post there advertising your scavenger hunt, and the features mentioned in the list above.

The cost of SEO depends a great deal on three things: 1) The specific services being offered (SEO, social media, content strategy, etc.) 2) The degree in which those services will be implemented (how many hours per month) 3) the skill and experience level of the SEOs involved. $800/month is a pretty small investment if you consider all the layers to making a web marketing campaign successful. My company will usually not touch any fully-managed web marketing campaign for less than $1500/month and that's at the low end of the aggressiveness meter even for a pretty basic site. A larger ecommerce site might start around $5K and go up from there. Overall, you want to look for value and results. You'll want to know how long the SEO has been in business and when looking at proposals you need to understand the amount of time the company will be investing in the campaign. You also want to spell out your goals and establish the expectations on how/when those goals will be achieved. When the SEO and client don't have the same expectations, that can lead to issues later on. But if you know what the goals are you can both be on the same page from the start.

The answer to this question is surprisingly pretty simple and it depends on who your target group is. If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors. If your target group is people who don't use the product yet, then go where those people are and engage there. Defining who is your target group, what is the solution your product offers to their issues and how to engage with them is sometimes complicated. I'm happy to jump on a call to help you clarify all this. It will help you in this specific question you have just raised but also in the future whenever you need to decide what to do: it's always all about your target group and their needs. Serena

Two best ones are: Uberconference (https://www.uberconference.com/) LiveNinja (https://liveninja.com/)

Something you need to take into consideration (and most people forget) is to understand if the CEO is looking into the right numbers. That's how investors also vet entrepreneurs. Are they looking to achieve the right goals? For example, a successful e-commerce site always look to get as close as possible to 50% when it comes to the revenue that comes from returning customers. Another big problem is the conversion funnel within the store. Is it good enough? Are they paying attention to it? Can they fix it if one of the steps is not working? (meaning: do they have the technical capability of make constant changes to the site?) I wish you the best of luck!

If the person doesn't have a patent, trademark, or copyright on the thing you want to copy, then you can copy as much as you want. Current IP law in the USA is "first to file" (see: https://en.wikipedia.org/wiki/First_to_file_and_first_to_invent) If the person has any of those things, and you want to copy them legally then you have to ask them for a licence. If the person has any of those things, but doesn't have the money to sue you for infringement, then you might be able to copy it with legal repercussion. That wouldn't be very cool though.

I think you have your answer if clients are welling to refer without a fee. If there is a fundamental reason (for instance, you want to influence the pipeline for new prospects), then why don't you segment some of your clients and test the monetary referral aspect at a lower than intended rate. If you find the quality of prospects doesn't tarnish when doing so, you can release it out to all clients. However, if there is no effect or you are not getting the return from those prospects they refer - you can always discontinue the referral program (and go back to clients referring without a fee). I think you will have a gut feeling + seeing the #'s if there are cases where clients are doing it for the money (i.e. prospect quality is down). If this answer resonated with you - feel free to request a followup call. Many thanks and good luck!