Social Media Marketing
7
Answers
I help you buy, sell, plan, value a business
Hi, I've spent my career in Business to Business sales. If you're not willing to make sales calls or deal with clients yourself, there are really only two options: 1. Create an interface for order taking and rely on marketing efforts. 2. Figure out a way to pay others to make the sales calls for you. For option 1, think of all the sales pages online which pitch a product and then invite the reader to make a purchase. Different marketing efforts can be employed to drive traffic. If your service is in demand and at the right price point, people may choose to just sign up. It works for a lot of businesses. Option 2 involves making deals with salespeople. Do you know what the most loved words are in the world of sales? RESIDUAL INCOME. Find complementary service providers or salespeople who are not afraid to knock on doors and offer them a cut of the monthly fee... forever. Imagine how motivated a salesperson would be if every successful sale netted them $100/m. By the time they hit 100 sales, they'd be enjoying a nice income and so would you. Best of all, there is no limit to the number of people you can have working under this system... it scales. Arrange a call if you'd like to explore some ideas specific to your situation, I've helped other entrepreneurs get their client journey and sales processes in order. Thanks David Barnett www.InvestLocalBook.com
Business Strategist & Conversion Expert
Obviously you need to generate more leads. But then you need to segment your list. Your basic list are those leads who "come aboard" and want to know what's going on. Your qualified leads list are your potential buyers. Between the two, you need a gate. So, they come on your big list. Then they need to get something that qualifies them from being a basic prospect to being a qualified prospect. That puts them on the second list. Leads >> Qualifier >> Qualified Leads. What's the topic of your book? Qualify by things people have said in similar book reviews. This is a lot easier if you are doing non-fiction, but it's possible with fiction as well. In the reviews you'll see people saying things like, "I bought this book because..." What they say after that is the pain point. Use this language, as they wrote it, in your qualifier. For example, in a review for SPIN Selling, someone says, " I don't do "hit and run," one-time sales. Tom Hopkins and Zig Ziglar offer great tactics for those kind of salespeople, but they don't work for me." Another says, "...I had no idea how to sell professionally. I had already read a few books by Tom Hopkins, but felt he was targeting used-car salesmen types. It seems as though Hopkins' techniques relied on "closing" gimmicks when it came down to it. (I must say I did learn some good principles from Hopkins, but his gimmicky style is not for me.) I was instantly attracted to SPIN SELLING when I saw that (1) it was based on extensive research, and (2) it dealt primarily with the large sale. Since I want to start my own corporation after my MBA, and want to have Fortune-500 companies as my customers, I realized SPIN SELLING was for me." See the commonality? So if I was launching a solid B2B sales techniques book, I would make use of this language. First, I would attract them to my basic list with the promise of a corporate B2B sales book. Then, I would qualify further with language like, "Are you looking to build real relationships with your customers, instead of hit-and-run one-time sales tricks? Are you eager to understand the secrets of professional corporate selling?" A Call To Action would follow. Those who respond to this language are qualified leads, as salespeople in other situations would not resonate with that copy. How can you transfer what I've shown you here to your niche? If you're writing non-fiction, as I said, it should be straightforward. If it's fiction, then you can find similar stories and pull from the reviews for those...the things they say they like about the author's style (assuming yours is like theirs), the story structure, the excitement, the thought process, or whatever. Why not just go straight for the qualified leads? Because your net won't be big enough. Better to grab a whole lot of interested readers, which you can make use of later as well, and qualify from there.
USA Today bestselling, multi-award winning author.
Such a great question, and one that I spent a lot of time trying to figure out with the last four books that I published. There are several ways that marketing a book can be done, but only a few ways that make the process fairly simple and give you the results you want. Wattpad is a great way to test out your chapters and build a following online. When you create an account and profile with them you have the opportunity to publish your book one chapter at a time, two chapters at a time, or the whole book at a time. What you'll find as you build a following is people are anxiously waiting for you to publish new material, and you can easily direct them to any published works on Amazon and other platforms such as Kobo or B&N, You will still face the same challenges on Wattpad that you do on any other platform when it comes to building an audience, and growth can be slow, which is why I always recommend that you build a loyal list of subscribers so you have a built-in audience to promote to. I've sampled plenty of authors' newsletters, and many of them will offer sneak peeks and first chapters to their fans who are eagerly waiting for the author's next release. Not only does this engage their audience by asking them for feedback once they have read the sample chapters, but it builds buzz for the release of the book, and if your subscribers go so far as to share the chapters with others so much the better. Pre-testing chapters can also be done with a launch team or street team. This is a group of people who have signed up to review your ARC (Advance Reader Copies) and give you feedback on your latest works. They also help get the word out about your book through their social media accounts and through the reviews they leave for your books on Amazon, Goodreads, etc. My launch team does a stellar job of reading my books and having reviews ready to post on release day. This is how I am able to get up to sixty reviews within a week of a book's release. I also have a large mailing list of eager fans who want that next book. So my marketing always includes that built-in audience So yes! Pre-testing chapters on platforms that allow for this can get you some great exposure, but using this strategy with an actual list of loyal subscribers is a far better way to tackle that particular marketing strategy.
Business Development
3
Answers
Tech Entrepreneur and Crypto-investor
Dear SCM User, With SAP SCM if you know how it works, you could rise customer expectations, run increasingly complex supply networks, and achieve faster-than-fast responsiveness . The solution cover everything from demand planning to inventory management and use technologies such as the Internet of Things, RFID, and advanced analytics to help you run a real-time supply chain. If you are a noob in supply chain and mainly order I recommend you to do some crash courses provided my Udemy/Quora or stackoverflow e.g with focus in supply chain. With SCM software you can run a real-time supply chain but consider that the licences service is pretty expensive if you are consider running an individual business. Interesting for you could be also combining Sap capabilities with Hybris that is helping a lot for a new e-commerce platform an enhancing your supply chain capabilities services. Furthermore you can think on a CRM solution too. It depends on your budgeting strategy and how you prioritise your tasks. Also Business One is a full ERP solution so which package do you really want and need? Let me know if you need something more. Worked a lot in Product Management i have a deep focus on this matter. Best francesco
I help Dietary Supplement brands make more money
There is no clear call to action on the site. What do you want a visitor to do? What's the primary goal, the secondary goal, etc. Additionally there is no value proposition. Yes you have reviews but so what. If I am the ideal customer why should I do x goal? These 2 elements will have the biggest impact on conversion, not color or anything else.
International Tax Attorney
Based on the fact pattern you provided, it sounds like the entity would be classified as an investment club, so there are no licensing requirements, nor is the entity regulated by the SEC. If all of the LLC members are actively participating in the investment decisions, and you do not accept capital from outside passive investors, then you should be okay. However, you still need to be mindful of all state and local regulations that may apply to LLC's in your jurisdiction. I would recommend consulting an attorney to discuss your specific facts and circumstances.
Clarity Expert
There can be. Debt is generally 'cheaper' than equity and also allows for flexibility in the event of default. Further, tying up equity precludes other investments.
www.palmoilproduct.com
Do u know Sensational Marketing Campaign? that's what i called it ! Example: Build The Largest Handbags on Guinness worlds Record or the most Valueable Handbags with diamond/sapphire/diamond on it .....etc Result: your Brands will get covered up by media around the Worlds!!! You can Boost your campaign with PR to expanded Your Brands
Entrepreneur and Finance Operations Specialist.
You can simply divide equally among the three companies or divide the fee based on usage. Count the volume of mail received for each company. Each individual company's share would be Individual Company divided by the Total.
Clarity Expert
Use company card for any mileage that you are driving for business purposes. It'll make tracking and end-of-year reporting much simpler. You may not, however, use the mileage you drive to and from your office (the IRS labels that as commute mileage) as a tax-deductible business expense.
Author, Speaker, CEO
That sounds right, but in my experience it's a good idea to get the W9 before you pay them anything. Vendors have a tendency not to get you that information when you need it, especially if you only use them periodically. I have found the best way to be sure you get the W9 is to have them submit it before you send the first payment.
Custom Packaging Expert. Howtobuypackaging.com
Shipping components are expensive and unless you have the volume to buy in quantity vs small bundles is when you'll be able to shop around for a better deal. For example, Uline offers packaging in bundles of 8 or 25 as their minimum, this is stock item for which they order several thousands units of to keep the cost down. For you it fits because you can buy in small amounts at a time. However, if you have a need for 1000 at least or more units then buying from Uline is really expensive compared to what you could buy them for. Uline is a major distributor with a 45-50% markup on their items (give or take) as they have large warehousing and infrastructures. If you are ready to move to the next level, first find the correct material name for each packaging component, and look for suppliers of that particular item. Search websites likehttp://www.thomasnet.com/ for suppliers. Or go through a packaging broker instead of a distributor, like Landsberg Orora, or Ernest Packaging, and they can do all the leg work for you and still save money. Additionally, I know your drawing is not to scale, but there seems to be excess empty air space, if that is true then you can customize your packaging per exactly your needs, which will help to further bring the cost down. An engineer should take a look at your current situation because there is more at play than just shipping components - method of shipping, weight, weather condition, materials thickness etc all play a roll and can all contribute to cost saving while making the whole thing function better. This question is common enough that I've written tutorials on it http://howtobuypackaging.com/how-to-buy-packaging-part-1-determining-your-packaging-needs/.
Branding & Identity
3
Answers
Names, Domains, Sentences and Strategies
I'd strongly advise splitting into 2 brands with separate websites and names. Both can advertise and link to one another; so you'd be losing none of the benefit of cross-promotion. Obviously, you're offering 2 services that barely overlap. Installing stadium bleachers is very different from producing video ads for dentists and jewelers. Today the overlap seems like a real connection because those dentists and jewelers had seen your earlier sports-themed videos. But once you begin promoting the video service itself, you will be marketing to people who don't know about your bleachers. Those new customers will have seen your later videos – the ones about dentistry and earrings. Coming from that angle, they'll find the connection to sports and bleachers to be bizarre, confusing, distracting. Here are a few disadvantages to keeping 1 brand with 1 site: 1. If Jack or Jill wants to hire you for video, then finding "sports" in the brand name will harm your conversion rate online and offline. Don't give anybody an excuse to click away from your site, forget your name, or deem you less professional than the competition. 2. Some day, you might want to separate the 2 businesses – keeping 1 and selling the other. If you brand them separately and market distinct websites, then they're easier to disentangle. That way, each can thrive on its own. 3. Position yourself so that neither service gets in the way of the other. Suppose you get a negative review for the video service. (Disgruntled customers don't need to be right to make a stink.) If you've only got the 1 brand, then this negative review affects your stadium business. Better if they can be separated. 4. So you're dividing the screen. That may look OK on a laptop. However, more and more, consumers are viewing the internet on tiny mobile devices. Half of a tiny screen doesn't give you enough space to pitch EITHER of your services adequately. A phone is barely enough room for a small picture or video. Don't throw half of that away. Your competitors won't. My own professional specialty is naming and domains, in case you'd like advice or feedback. Good luck!
Impostor Syndrome Coach
I really like the idea of specific benefits. "Have more time" is vague, but "get to your daughter's dance concert" is specific. Generally, if you can make the value proposition specific and something that your prospective clients can relate to, you've got a much stronger position than if you offer them the opportunity to: "gain control of your life", or "have more freedom."
Author, Speaker, CEO
Basically, any money you put into the business with personal funds is a loan into the business to be paid back. Lets say you put in $10. At the end of the year you profit $100 dollars. That $100 goes back to you as owner, however only $90 of it is considered taxable money since the 10 is just a payback of the loan. That's the simplified version, assuming you're an LLC or S-Corp. Talk to an accountant to get advice relevant specifically to you.
New Business Development
3
Answers
Impostor Syndrome Coach
Is there some area of your SAP experience that would really resonate with a particular business and a particular problem? For example, if you're a SAP BW expert, you may be able to identify large retail clients who need to use analytics to identify which products and locations are doing best (or worst). If you're looking to help existing SAP clients move to HANA, are you able to create a roadmap to help them overcome the very first hurdle in making the move? Or you could aim at a particular position within a particular industry. For instance, you may be great at implementation of SAP HR for manufacturing businesses with over 300 staff. Of course, you're not bound to go into a business centred around SAP, but if you draw on your existing experience to know who you work with best (and who you'd rather avoid), that can be an easier step than starting all over. I wish you all the best as you head into a new business. It can be very helpful calling on the help of online communities (such as Clarity.fm), mentors or local meetup groups.
Affiliate/Referral/Partner Program Expert.
At the foundation: Affiliate marketing can be termed as marketing a product or service better than the merchant itself. But what I have seen (from the Affiliate Management side) on what distinguishes high performing affiliates from lower ones: They show a different side of the product or service, incoporate it into a larger service offering, and/or push for real value to their audience. That, in turn, builds a loyal audience base because of their unique or specialized position on these products or services. My suggestion, take a look at Zac Johnson: http://zacjohnson.com/ He has some great tips; from starting out picking a niche to scaling your current, successful affiliate marketing tactics. Good luck! If there is anything else I can help with, I am only a call away:)
Expert & Actionable Advice on Ecommerce Marketing
Statista is a good source. For example, one of their reports states that for global internet users, the largest percentage people of who have made online purchases (58 %) were in the fashion-related category. Here's a good start on all ecommerce stats for apparel. https://www.statista.com/search/?q=apparel
Business Strategist & Conversion Expert
Upwork is a terrible idea. Everyone there is broke. They're struggling to find clients themselves, and have no money left over after they possibly keep their heads above water to invest in your services. Find a better class of freelancer for your clientele. I don't think the startup/VC people are going to care, even though your idea makes some sense (in that helping their fundees market better = more customers = faster payback/growth), because people don't connect the dots. You should niche down, not be 'for everyone', and focus on one kind of customer for now. Eg. Ghostwriters. You can always branch out later. But to keep yourself sane, it's a good idea to learn one niche and work it over and over again, quickly re-using what you've learned, rather than having to slowly learn a new niche with every new customer. Good marketers do this: a bizdev pro who helps plumbers uses their experience about that industry repeatedly, getting through the projects with ease, rather than the grinding of gears trying to learn, say, the landscaping, then the homebuilding, then the paving industries. I haven't seen your financial info but I doubt you're in a position to go after paid advertising yet. You need at least US $3000 to literally throw away and not be crippled by the loss of in order to be able to risk on paid ads and 'figure it out' as you go. Pick a niche, market yourself as the clear and obvious choice to help them get more and larger clients, and repeat, repeat, repeat. Do not reinvent the wheel. Do not look for 'challenges'. Look for work that is easy for you. Otherwise, you will exhaust and frustrate yourself. Might be time to go get a Dan S. Kennedy book on your marketing plan...if you have Kindle Unlimited, you can get it for $0. This, by the way, is the #1 thing I see missing from service providers and their marketing plan: FOCUS.
Techstars-backed Founder & Engineer
If you have a business you should really have a business savings account. Although they may offer very similar features, it is better for your own internal accounting to separate the 2. Also if you have a business savings then the name on the account is your businesses name, which is definitely a better route if people are paying your business. Specifically in terms of pros/cons of actual features, at a high level they are more or less the same.
Clarity Expert
If you have an idea of creating a great online betting platform and are looking for software for your startup website, you can turn your attention to these products https://nuxgame.com/products . This company is exclusively engaged in the development of software individually for each online casino. They have a lot of reviews and suggestions that you can read, as well as chat online.
Unique Insights, Creative Solutions
How to best market your product will depend largely on what your product is, and how far along you are in having a 'minimum viable product' (MVP: https://en.wikipedia.org/wiki/Minimum_viable_product). For instance, word of mouth advertising at your college may be the best route, but below is a general description of the lean startup approach: 1) If it's a web-based startup, generally the cheapest way to start marketing is to set up a 'landing page', which is a simple page which shows the key features of your service, and gets people to sign up. Here are some services which make it easy to make a landing page: https://www.weebly.com/ http://cindr.com/ https://www.squarespace.com/ https://webflow.com/ https://www.leadpages.net/ http://unbounce.com/ https://www.launchrock.com/ http://themeforest.net Free photo resources: https://unsplash.com/ 2) Once you have your landing page set up, set up tracking analytics for it. You can use: - Google Analytics - Mixpanel + Popcorn Metrics (easier than google analytics) - Piwik, etc. 3) Once you have your landing page and analytics set up, start advertising on relevant platforms, e.g. Facebook (allows you to target very specific demographics), Google Adwords, etc. Look closely at your analytics to see how many people are going to your site, are they signing up, how deep down your sale / sign-up 'funnel' are they getting. To advertise on Facebook you'll need to make a little banner image to use as an ad. To advertise on google you just need a text description. If you set up a lot of different ads, it would be good to use UTM codes ("urchin tracking monitors") which will allow your analytics to track each individual from each different ad through your funnel. In addition to Facebook and Google advertising there are lots of other cheap ways to advertise, including getting press (e.g. use HARO), and sending emails to blogs as you mentioned. If you'd like more in depth or specific advice relevant to your specific product let me know, best, Lee
SaaS - Enterprise & SMB B2B
3
Answers
Unique Insights, Creative Solutions
Here are some tips: 1) Start with a short 1 sentence intro. 2) Get right to the point quickly in a clear and easy to understand way. Eliminate all long winded and/or confusing language. 3) Most people will be very wary of clicking links in a cold-call email. Partially because it would take time, and partially because of scam wariness. To get around that negative bias, include a professional looking screenshot of your SaaS and anything else that would convince them that you're legit and that they'd want to use it (1-2 screenshots, 1-3 main features, 1-3 positive reviews, logos of any online news/blog coverage). Have all of this be in-line, not as attachments. To facilitate their demo call booking, use YouCanBookMe (https://youcanbook.me/). They'll see a simple calendar with times they can book for a demo, without any need to email or call you back to set up a time. 4) If allowed in this project, look into other routes other than emails. For instance: A) Post it to relevant subreddits (https://www.reddit.com/r/doctors/, etc.). B) If possible, mail a small gift (e.g. a small chocolate) to your potential leads, and have a note on the chocolate with an intro and a link (use an URL shortener) and/or QR code. Even if they don't go to the link on the note, you could do a follow up email in which you mention that you previously sent them the gift, which will increase your success. If you'd like to discuss other techniques more tailored to your specific product let me know, best, Lee
Blockchain-DeFi-NFT-DAO-Solidity Mentor
If you are conducting business then definitely open a business bank account for that. The primary reason is simply to have a separation of concerns. It's a huge hassle to have to have sort through a personal bank account to find all your business items when you need any kind of financial reporting. I don't have 4 distinct reasons to give you aside from the one big reason and that is that it just makes keeping track of business revenue and spend a lot easier. As far as tax deductions go you basically have a categories you can file expenditures under that qualify for deductions. Just add those all up for each category at tax time and deduct. Of course you will want to discuss the finer details of that with a business tax professional/CPA.