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Content Marketing

1. Traffic Creative 2. SEM 3. SEO 4. Google 5. Size Matters 6. Email Power 7. Blog Best 8. Link Building 9. Branding 10. Internet Marketing

Early Stage PR

1. Story 2. Launch 3. Basics 4. Building 5. Timing 6. Q=A+1 7. Logistics 8. Ideal Client 9. Reporters 10. PR Myths

Scaling User Growth

1. Curves 2. Metrics Matter 3. Diffusion 4. Finding Fit 5. Virality 6. Hypergrowth 7. User Shoes 8. Paid Channels 9. Unpaid Channels 10. What’s Next

Growth from User 0

1. Hustle Stage 2. Growable 3. Growth Studies 4. Must Have 5. Marketing Stack 6. Optimize 7. Insights 8. Loops 9. Growth Mindset 10. Growth Canvas

Social Media & Branding

1. Necessity 2. Platforms 3. Twitter 4. Logistics 5. Tone 6. Management 7. Followers 8. Retweeting 9. Responding 10. Advice

Revenue Relationships

1. Archetypes 2. Demand Creation 3. Obtain 4. Retain 5. Grow 6. Revenue 7. Models 8. Pricing 9. Market Type 10. Monetization

Marketing Your Startup

1. Startketing 2. Sniper 3. Strengths 4. Product 5. Go To Market 6. Know Yourself 7. Awareness 8. Advocates 9. Discovery 10. Nurture Close

Sales Funnel Optimization

1. Sales Funnel 2. Funnel Creation 3. Funnel Optimization 4. Surveying 5. Question Design 6. A/B Testing 7. Metrics 8. Pricing 9. Freemium 10. Customer Delight

Data-Driven Decisions

1. Optimization 2. Engagement 3. Testing 4. Impact 5. Frequency 6. Sample Size 7. Experimentation 8. Results 9. Data Infrastructure 10. How to Grow

Consumer Growth

1. Fit First 2. Consumer 3. Hyper Growth 4. Growth Team 5. Gray Area 6. Testing 7. Language Fit 8. Focus 9. Data 10. Ecosystem

Now Playing

Freemium

How

Instructor

Hiten Shah

Co-Founder of KISSmetrics & CrazyEgg, Sales & Growth Expert

Lessons Learned

Freemium starts with acquiring customers as cheaply as possible.

Freemium depends on converting enough customers to offset the cost of free & actually make money.

Free trials are time-based—you have access to the product without a charge for a limited time.

Freemium: customer can use for free forever and receive a lot of value.

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