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How A/B testing can help inform your sales funnel.
Co-Founder of KISSmetrics & CrazyEgg, Sales & Growth Expert
A/B testing is taking part of your traffic and showing them a different experience.
Doing something one week and a different the next is not A/B testing; it is just making changes.
You need to know more about your customer than they know themselves.
Testing needs to be educated based on customer data and not just guessing or using the HPPO method.