Channels & Partners

with Steve Blank


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Channels

How does your product get from your company to your customer?


Instructor
Steve Blank

Customer Development & Secret History, Teaching at Stanford, Berkeley and Columbia. Visit: https://steveblank.com/

Lessons Learned

The old business model was physical products sold by direct sales force.

In the mid-1990s, we could distribute physical products through virtual channels for the first time.

The second industrial revolution: distribution of virtual products via the internet.

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