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Channels & Partners

with Steve Blank


Now Playing

Channels

How does your product get from your company to your customer?


Instructor
Steve Blank

8x Entrepreneur, Author, Customer Development Expert

Lessons Learned

The old business model was physical products sold by direct sales force.

In the mid-1990s, we could distribute physical products through virtual channels for the first time.

The second industrial revolution: distribution of virtual products via the internet.

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