1. Evaluate available advertising options (cpm, affiliate, # of ads per page, pages per site, etc.)
2. Create a spreadsheet with your assumptions for each of the variables (some of the things listed above)
3. Plug in different traffic volumes and see how revenue changes based on the selected variables.

Reality is typically different than whatever model you create, so another concept is to stop guessing and start testing!

My $.02.

Answered 9 years ago

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