Ben LandersClarity Expert

Ben Landers is the founder and president of Blue Corona, one of the fastest growing, privately-held online marketing and analytics companies in the U.S. If you're looking for an online marketing expert to help you accurately quantify your advertising performance and generate more leads and sales from the web, you've come to the right place! Ben is a recognized expert, content contributor and frequent speaker on topics ranging from analytics (marketing, phone, and web), content marketing, conversion rate optimization, email marketing, inbound marketing, pay per click (PPC) advertising, search engine optimization (SEO), service business marketing, social media, and website design/development.

Recent Answers

1. Evaluate available advertising options (cpm, affiliate, # of ads per page, pages per site, etc.)
2. Create a spreadsheet with your assumptions for each of the variables (some of the things listed above)
3. Plug in different traffic volumes and see how revenue changes based on the selected variables.

Reality is typically different than whatever model you create, so another concept is to stop guessing and start testing!

My $.02.

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