Nobody knows your website and you have got to market the website, but what are the things I need to keep in mind and where Do i begin ? A sense of direction to start from would be a great advice or anything for that matter!
It really comes down to 2 major buckets.
1) CONTENT / INBOUND MARKETING
Some people consider this option free, but it's not. Time is money, and it requires an major investment to do it right. The options are:
- Company blog
- Guest post on other blogs
- Engage on social media (Facebook, Twitter, Instagram)
- Videos on YouTube
- Create a free App (web or mobile)
This strategy is all about create amazing content/information/tools for your customers. Think about their major questions they have for your industry, and answer them. Even consider teaching them everything you know about your industry. Doing so will attract them, and make you look like an authority.
I've done this with my past 2 companies Flowtown (300K U/V), and Clarity (40K U/V) blogs.
Each of the items mentioned above have a unique strategy and tactic .. so best to pic the one you'd be most excited about creating, and do just that one with all your resources.
2) PAID MARKETING
Paid means using advertising to introduce your company to potential customers. Some options you have:
- Google Adwords
- Facebook Ads
- Twitter Ads
- Bing Ads
- Banner Ads
The only way I would suggest paid marketing is if you truly understand your customer LTV (Lifetime Value). If you don't know that, then you could be wasting money attracting views to your startup that aren't profitable. So be sure to have a product / service that makes profit, then you can test different paid marketing channels.
My rule of thumb, is it'll cost your $200 to get 1 new paying customer (on avg.), so unless you're making $600 profit from a new customer, don't both for now.
If you need to discuss further, you know how to find me.
The first you want to do before anything else is determining who your customer is... Develop a persona that tells a story about your "average" customer... This helps you answer questions for your marketing strategy like : what they might want? Expect? Who they know? How often would they use? What your wording should be? Are they ultimate decision maker? Etc... Once this persons is built then start thinking about what channels this persona is more attracted to....bill boards. Blog, Twitter, Facebook, Google+ , etc...
Call anyone of us with marketing insightful or further help ;)
Be cautious about just "generating traffic". It's easy to get sucked into the trap of vanity numbers. And it's a sure-fire way to spiral into failure.
Instead of generating traffic you must be sure to generate SALES - and do so profitably. Consider traffic and conversions and costs to get them - and measure everything.
If you've sketched out a business model (figured out your minimal viable business, minimal viable product, edgecrafted markets, messages, offers, etc) and have worked out your numbers (pricing, budget projections, lifetime value of a customer, cost of acquisition, etc) then your next step is simply testing your assumptions.
If you haven't done at least those things then, in my experience, your probability of success is unfortunately not high.
If you'd like more direction and help - let me know. And in any case - good luck!
Depending on what your startup is offering, you could create an online course and put it up for free on a website like Udemy.com. There you can build trust with people who will want to look into what you do professionally. I am a Photographer and Web Designer so I created a free intro course on DSLR Photography and another course on Starting a Facebook Page for your business. Both courses have over 10,000 students and it continues to grow. Once you build up enough of an audience, you can start telling them about other opportunities such as what your start up offers.
If you would like, I can send you my VIP link on here and we can spend 10 minutes chatting about it.
I am Marketing responsible for video monetization and have dealt with traffic creation for musical websites (amongst others).
As often, there is no such thing as a best way, in general.
There is the best way for your company.
First things first, what are you selling and thus who is your target, who are your prospects ?
- Are they young and connected using a lot social networks ?
- Are they traditional users that you can attract from search in google ?
Second, what are your objectives and budget.
Once you have answered those two questions, you can start building a strategy to bring people on your website.
It can be a mix of the following :
- SEO : building mid term strategy to bring people on your website through their searches on google
- Adwords : on top of SEO, you might want to buy words within Google (or bing). Still you need to be very cautious on how you spend your money and on the ROI you can expect.
- Social Media Strategy : creating events, animating pages on facebook, twitter, etc
- newsletter : still very powerful (depending on the target of course)
- Video Marketing : Video is a very powerful way to bring people on your website
Of course you will also need to think about mobile strategy; People are still watching website but this is the App reign. How will you address people when they are on the move : App or website that then must be responsive (or both).
And the website should be build AFTER you have those answers...
Many many subjects to go through.
We can address some on the phone.
Depending on what your startup / website is offering, you should focus on different channels for customer acquisition.
As Dan suggests, you can usually categorize the different customer acquisition channels into paid vs. non-paid (meaning you're not directly paying to acquire traffic, not that the traffic comes without you having to spend time and money on getting it). Customer acquisition is the biggest problem startups face by far. Many channels are awfully noisy. Which channel makes sense for you depends entirely on what your startup does and where your audience resides and spends their time.
There are two tracks to consider -- are you targeting businesses or consumers with your startup (B2B or B2C)?
With business, it's about getting access to stakeholders and decision makers. With consumers, it's about getting traction and building momentum.
Offering something for free is a great way to start. It could be a report with data you've collected or analyzed yourself, or it could be a free online tool or open source software.
But you've still got to get noticed -- and that's different for each group of customers. So, it's a good idea to start by identifying the customers you want to reach. And then reach out to them directly.
It's ok to cold call or run targeted ads to them, even if that's not scalable. What you're trying to do here is prove your market -- do you have the right solution -- and are you positioning it in the right way to the right people. And who knows, you might get lucky and find (and convince) an influencer that you've got the right solution.
Ultimately it comes down to finding those influencers. Those are the people who are early adopters -- experimenters -- who will share their experience and influence others.