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Herbert Prokscha

Founder of American food companies.

Bio

Strategic Advisor to Founders and CEOs. Took a specialty food manufacturer from capital raise to exit sale. Turnaround CEO. Food safety expert. Built five USDA inspected food manufacturing facilities.

Recent Answers

Relationship Management

What happens when your partner eagerly wants to leave but you cant let go


Herbert Prokscha

Founder of American food companies.

You mean at 5 pm or leave the business? In the later case, hope all your paperwork is in order and if yes follow the buy-out structure established there. If your paperwork is not in order, speak to a lawyer asap because trouble is coming your way.

Tech startups and entrepreneurship

How to run a business | financial consulting firm


Herbert Prokscha

Founder of American food companies.

First and foremost, the business must be run with moral and financial integrity. After that, the focus has to be on gaining customers. Under the hood there should be systems and software that cover Finance, HR and Quality control.

Project Implementation

What´s your 3 best tips when integrating AI into your business?


Herbert Prokscha

Founder of American food companies.

1) Use AI every day for personal and business 2) Try every model on the free plan 3) Pick the best and pay for a subscription In my case, I pay for Gemini

Early-stage Startups

Seeking Advice: Offering Equity to Agencies for Marketing My Fantasy/Rummy Gaming App


Herbert Prokscha

Founder of American food companies.

Unfortunately this will not work in India or globally and you will end up wasting a lot of time dealing with scammers. A better option is to take on a partner that will handle all the marketing on a full time basis. The partner should get a salary or a commission on each sale and equity in the 5 to 25% range. Always best to maintain control over critical functions and marketing is one of them. Best of luck.

angel investing

What exit strategies do angel investors want/prefer for a service business?


Herbert Prokscha

Founder of American food companies.

Angel investors have two concerns: a) how long before they get their money back and b) what is their rate of return. You can address this by structuring their investment as a convertible note, preferred stock or via dividend payouts. In all cases you keep control of the company. Having said this, the most important issue is that the company will be profitable.

Go-to-market Strategy

What’s the best go-to-market strategy for a digital agency that supports SaaS founders and startups?


Herbert Prokscha

Founder of American food companies.

Narrow down the type of SaaS app/industry targeted to 3 so you can focus. Then experiment until you find the best way to reach their potential users. When something works, duplicate it. The biggest pain point for any startup, including SaaS, is "how do I get customers".

Affiliate Marketing

Where to Find Information on Trending Affiliate Marketing Niches?


Herbert Prokscha

Founder of American food companies.

Use the Reddit search function

Social Media Marketing

How to start start-up?


Herbert Prokscha

Founder of American food companies.

1) Have an idea for a product or service 2) Write a business plan 3) Validate your numbers 4) Raise funds 5) Start selling

Affiliate Networks

How do I choose the best affiliate network as a content creator?


Herbert Prokscha

Founder of American food companies.

First make sure the program's offering matches your content. Then read the fine print looking for: frequency of payments, amount per lead, currency of payout etc. Most important: check on their reputation!

Affiliate Marketing

How do I choose the best affiliate program for me?


Herbert Prokscha

Founder of American food companies.

The key components for joing an affiliate program are: 1) Reliability of the company running the program and the marketing support they provide (Reputation and Location) 2) The type of product or service they want the affiliate to advertise (i.e sub-prime loans, weight loss drugs vs branded products) 3) Transparency of their platform where you track your leads and payments 4) Charge backs and speed of payments 5) Any hidden fees Example: https://www.udemy.com/course/leadsmarket-affiliate-certification-program/?srsltid=AfmBOorV8SZsOYkQsyAUTAo-u-zrcMXIBa6NOjw5udZm39DuKCEtbOco

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Areas of Expertise

Startup ConsultingSmall BusinessManufacturingLife CoachingFood & Beverage