The online marketplace can be broadly classified into 3 categories on the basis of target audience:

Business to Business (B2B)
Business to Customer (B2C)
Customer to Customer (C2C)

Business to Business (B2B)

It is a type of online marketplace which acts as a mediator between the seller and the buyer, where the trade of products and services takes place in large quantity.
This kind of marketplace requires a lot of investment and consistency, and is hard to establish initially. But once it is established it becomes very profitable and builds up wide range of customers. B2B marketplace is a preferable choice for most of the sellers as:

They are not required to make their own ecommerce trading website.
It provides wide range of customers.
It is quick and efficient.
It does not require much investment.

Being a mediator, B2B marketplace has different business strategies and set of terms and conditions for its sellers and buyers.

Based on Commission

It is used most frequently, as the big industries can easily adopt this method and sell their products by giving some percentage of commission to the mediating platform for providing the customers. Some of the examples are Alibaba, freelancer etc

Based on Subscription

Subscription based method is usually opted by companies who already have customers and buying subscription won’t be much big of an investment. For example, fashion brands etc.

Based on Listing Fees

Marketplaces like Etsy take fee for listing the products and add additional commission charger to every purchase made.

Business to Customer (B2C)

It is another kind of marketplace where the business industries do not sell their products or services to another business industry but to the customer directly. This kind of marketplace is most popular these days as it helps direct interaction with the customer. For example, AliExpress and makemytrip.

Just like the B2B marketplace B2C also have different types of business strategies and set of terms and conditions.

Based on Commission

B2C marketplace requires the provider and receiver of the service to pay an amount of commission for the delivering and mediating the service or products. Travel sites like travelyaari, makemytrip, red bus widely use this method.

Based on Subscription

Unlike B2B marketplace, B2C marketplace requires only the seller to pay for the subscription and not the buyer. For example, eBay.

Based on Listing Fees

Along with the commission, there are some sites like Etsy which also charge listing fees of about $0.20 for premium listing etc.

Customer to Customer (C2C)

C2C marketplace is the most convenient form of marketplace as it allows people with same interest to share the products and services. Peers can share their services or products they want to offer to people who wish to take those services. It is a very organic way of reducing unemployment as it provides a platform to all range of service providers. A buyer can be a seller tomorrow with no bars. For example, Uber.

Unlike B2B and B2C marketplace, C2C marketplace has different business strategies and terms and conditions.

Paid Promotions

The service provider can promote its product or services by paying some amount to the marketplace, in order to standout. It helps them attract customers and build up their business. Paid Promotions can be further divided into 3 parts.

Sponsored Vendor profiles
Featured Products and Services
Promoted Products in cart/at checkout

Advertisement

Another method is promotion of the product or services by the third party through advertisement. Advertising methods can be further divided into 3 parts.

Cost per Impression
Cost per Click or Pay per Click
Cost per Period

With the emerging trend of virtual marketplace, there is increase in competition which has open doors for opportunities for so many entrepreneurs and businesses. Therefore, it is very important to know your space of strengths.

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