Hi, It's interesting that you are trying to tap into more specific target customers through Airbnb while a lot of people are simply serving tourists.
Here are my recommendation:
- Make sure you know about your target customers - SME, corporations, etc? For what purpose would they use it? Their likely budget for this service? etc
- Create strategy of how to reach the target customers - cold calls, social media, digital media, ads, etc
- Make sure you have the product that they want - small and practical location or more luxurious? etc

I'm available if you have more questions.