So basically, how does one value a Facebook app and what are some acceptable standards of any such metrics used to value an app? For example, I think the following factors make a lot of sense when valuing an app: 1. Stickiness 2. Pageviews 3. Unique Visitors 4. ARPU 5. DAU/MAU What else have I missed? How do I figure out the valuation and decide whether to sell or not? Thank you!
I would say that a good way is to value it by reach and engagement, also I would do some tests on how many of the people that see the link-posts click them.
Number of fans has no value, but engagement and being able to move traffic outside Facebook to your page has great value.
Answered 9 years ago
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