Joint-venture, white labelling or direct sales? New hardware entering into an established market.

A hardware based startup with an innovative technical solution is looking to enter into a mature, consolidated market. There is enough of technical advantage to consider direct sales, but this would have a longer road to break-even. Alternatively, there is the option to work with companies already established in the field. My main questions are: 1) What is the correct word/jargon to define a) selling a subassembly exclusively to an existing player, b) selling a manufactured product to be branded and sold to an established player (possibly exclusively for a time) [white label?], 2) How do I find cases/examples of these type of arrangements to get reference numbers so I can run financial projections? We have met a few of the bigger players, and definitely see a road with JV or some other partnership. Need to build out my understanding of how these type of deals work - otherwise I am flying blind. Thank you.