Questions

What is the ideal start for a new recruiting agency focusing on a niche?

There should be no problem getting applicants from good universities, but I'd like to hear some opinions on how to score a client from the employer side. Some options I can think of: 1) Industry events 2) Pitching at companies' booths at career fairs 3) Cold calls 4) Google ads, linkedin ads 5) Put forward applicants' resume to companies already advertising a job ad How do you rank the efficiency, and what else is out there?

1answers

This all depends on your income targets.

Tip: If you're looking for highest rates, you'll avoid new grads like the plague. They have no experience, so you're talking about competing on price.

For example, I work as a Fractional CTO... charging... well... a massively high hourly rate + percentage of profits.

Agencies who pitch my services have very little competition + the rates they're targeting are stratospheric, compared with new grad rates.

Tip: Start with your income requirements + amount of work you can tolerate. Also client quality you'll be working with + applicant quality you'll be working with.

All these factors set your marketing.

Tip: All the marketing you've listed above leaves you competing with every other similar company on price, so you'll work as hard as everyone else, have very little repeat business, with lowest possible profits/engagement.

Look for marketing venues with zero competition.

For example, speaking at https://Meetup.com groups or other events related to your niche.


Answered 2 months ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2020 Startups.com LLC. All rights reserved.