I am developing an on-demand open marketing place website. I am in the development stages and should launch in 2 months time. However what has surprised me is that despite some of my competitors seemingly very new, recently launched, many of them have like 30k registered service providers. How do they do it so quickly? Without a product yet I've already set up my social media accounts and gaining plenty of followers but unlikely to yield thousands of first adopters. Anyone have any suggestions? Know how these new kids on the block have so many users? Should i get getting a marketing expert or recruitment expert on board? I have been managing this as lean startup so far and not using outside help until its necessary.
If you're in marketing, a great way to attract people to your website is through blogs writing. There are so many topics you can write about. Teach people something and they will come vack for more. The important thing when writing a blog is not selling your product. You have to write something usefull for your potential users to create awareness. Slowly lead them further down your tunnel.
At the end of your blog you could send them to a landing page related to your blog post. After a few blogs and after you have enough people reading your blogs, you have to write one blog talking about your product/service and refer them to a landing page that explains more about what you have to offer.
If you have any questions. Call me. I can tell you more about what's important for your blog posts. What to inclide and what not to and help you gain loyal potential customers for your platform.